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08-28-2017, 08:35 PM
How Fitbit plans to become the biggest name in wearables again
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The biggest name in wearables is facing the most challenging period in its 10-year history.
Fitbit has had a rough go in 2017, starting in January (http://mashable.com/2017/01/30/fitbit-to-make-smartwatches/) with lousy financials and a round of layoffs that eliminated six percent of its staff. The struggle continued later in the year when Apple overtook (http://mashable.com/2017/05/05/apple-passes-fitbit-wearables/) Fitbit as the top wearable maker in the world for the first time, thanks the Apple Watch.
SEE ALSO: I was a professional athlete, and even I can't make wearables useful (http://mashable.com/2017/08/04/wearables-are-useless-for-a-pro-athlete/)
Fitbit has gained some ground back recently (https://www.strategyanalytics.com/strategy-analytics/news/strategy-analytics-press-releases/strategy-analytics-press-release/2017/08/03/strategy-analytics-xiaomi-becomes-world's-no.1-wearables-vendor-in-q2-2017#.WZznHJOGNAY) — but to really reassert itself at the top, the company will need to find to turn the tide against Apple, whose wearable has a gravitational pull on the market that is strong, and growing.* Read more... (http://mashable.com/2017/08/28/fitbit-future/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Fitbit (http://mashable.com/category/fitbit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fitbit Ionic (http://mashable.com/category/fitbit-ionic/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fitbit Flyer (http://mashable.com/category/fitbit-flyer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Health (http://mashable.com/category/health/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1503930076 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1503930076)
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The biggest name in wearables is facing the most challenging period in its 10-year history.
Fitbit has had a rough go in 2017, starting in January (http://mashable.com/2017/01/30/fitbit-to-make-smartwatches/) with lousy financials and a round of layoffs that eliminated six percent of its staff. The struggle continued later in the year when Apple overtook (http://mashable.com/2017/05/05/apple-passes-fitbit-wearables/) Fitbit as the top wearable maker in the world for the first time, thanks the Apple Watch.
SEE ALSO: I was a professional athlete, and even I can't make wearables useful (http://mashable.com/2017/08/04/wearables-are-useless-for-a-pro-athlete/)
Fitbit has gained some ground back recently (https://www.strategyanalytics.com/strategy-analytics/news/strategy-analytics-press-releases/strategy-analytics-press-release/2017/08/03/strategy-analytics-xiaomi-becomes-world's-no.1-wearables-vendor-in-q2-2017#.WZznHJOGNAY) — but to really reassert itself at the top, the company will need to find to turn the tide against Apple, whose wearable has a gravitational pull on the market that is strong, and growing.* Read more... (http://mashable.com/2017/08/28/fitbit-future/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Fitbit (http://mashable.com/category/fitbit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fitbit Ionic (http://mashable.com/category/fitbit-ionic/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fitbit Flyer (http://mashable.com/category/fitbit-flyer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Health (http://mashable.com/category/health/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1503930076 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1503930076)
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