Facebook Overhauls and Limits Those Despised Right-Rail Ads

[rss]

Facebook Overhauls and Limits Those Despised Right-Rail Ads
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzA5L2NlL0ZhY2Vib29rLmpwLjI2MmIzLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/d90d9943/9c6/Facebook.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Facebook+Overhauls+and+Limits+Those+Despised+ Right-Rail+Ads&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F09%2Ff acebook-right-rail-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F09%2Ffacebook-right-rail-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
When Facebook rolled out (http://mashable.com/2014/03/06/facebook-newsfeed-redesign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) its last desktop redesign last month, it left the right column — the home of many dodgy direct-response ads — alone. **w, however, it's gotten around to cleaning them up as well.

The company an**unced (https://www.facebook.com/business/news/A-New-Look-for-Ads-in-the-Right-Hand-Column) on Wednesday that it will roll out an updated design for right-column ads in the "coming months." The new units will have the same proportions as desktop news feed ads, which means they will be bigger. There will also be fewer of them.

See also: Are Facebook Ads Working? The Clicks Say Yes (http://mashable.com/2013/10/28/facebook-ad-success-q3/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


"For advertisers, this means a simpler way to create ads and an enhanced visual creative canvas on the right-hand column of Facebook," the company wrote in a blog post. In addition, marketers can use the same image in the right-rail ads that they use in their news feed ads Read more... (http://mashable.com/2014/04/09/facebook-right-rail-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397063585 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397063585)http://feeds.feedburner.com/~r/Mashable/~4/dFbRipNwG4Y