Anti-Bullying Film Gets Shorter Every Time You Share It

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Anti-Bullying Film Gets Shorter Every Time You Share It
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzA5L2ZmL1**YXJlaXR0b2VuLjE2MTg4LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/9d789c46/15d/Share-it-to-end-it.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Anti-Bullying+Film+Gets+Shorter+Every+Time+You+Share+It&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F09%2Fa nti-bullying-film-gets-shorter%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F09%2Fanti-bullying-film-gets-shorter%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
To make a point about bullying, Singapore's Coalition Against Bullying for Children and Youth has launched a video that gets shorter every time you share it.

The black-and-white animated film (http://shareittoendit.com/) shows a boy who is being bullied at school. "I don't feel safe anywhere," he states plaintively. "I feel all alone."

See also: Brutal 30-Second Ad May Finally Change Your Mind About Texting and Driving (http://mashable.com/2014/04/07/ntsb-texting-while-driving-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


The video, which originally runs at just under two minutes, is designed to be shared on Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). After you share it, the next person sees a version that runs one millisecond shorter, according to Creativity Online (http://creativity-online.com/work/cabcy-share-it-to-end-it/34733). That process continues each time the video is shared on Facebook (it's **t embeddable) Read more... (http://mashable.com/2014/04/09/anti-bullying-film-gets-shorter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

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