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04-09-2014, 02:04 PM
Millennials Trust User-Generated Content 50% More Than Other Media
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It seems as if millennials have avoided traditional media ever since they learned how to read.
The results of new research by marketing startup Crowdtap (http://home.crowdtap.com/) and the global research company Ipsos (http://www.ipsos.com/) shed new light on how the connected generation gets its news. When it comes to trust, it turns out, millennials almost always choose their peers over professionals.
See also: 9 Famous Tech Mascots and Their Colorful Backstories (http://mashable.com/2014/03/14/tech-mascots-logos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
User-generated content (UGC) is media created by your peers. It includes status updates, blog posts and restaurant reviews — any content from **n-professionals without any real motivation besides adding an opinion to the sea of already existing opinions. In a more logical world, it isn't the type of content we'd trust over a professional's review. Read more... (http://mashable.com/2014/04/09/millennials-user-generated-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Features (http://mashable.com/category/features/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ugc (http://mashable.com/category/ugc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Infographics (http://mashable.com/category/infographics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/Z8Y3rSIqXZs
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzA5LzY1L21pbGxlbmlhbHVnLjg4ZWE1LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/aa4069ab/895/millenial-ugc.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Millennials+Trust+User-Generated+Content+50%25+More+Than+Other+Media&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F09%2Fm illennials-user-generated-media%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F09%2Fmillennials-user-generated-media%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
It seems as if millennials have avoided traditional media ever since they learned how to read.
The results of new research by marketing startup Crowdtap (http://home.crowdtap.com/) and the global research company Ipsos (http://www.ipsos.com/) shed new light on how the connected generation gets its news. When it comes to trust, it turns out, millennials almost always choose their peers over professionals.
See also: 9 Famous Tech Mascots and Their Colorful Backstories (http://mashable.com/2014/03/14/tech-mascots-logos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
User-generated content (UGC) is media created by your peers. It includes status updates, blog posts and restaurant reviews — any content from **n-professionals without any real motivation besides adding an opinion to the sea of already existing opinions. In a more logical world, it isn't the type of content we'd trust over a professional's review. Read more... (http://mashable.com/2014/04/09/millennials-user-generated-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Features (http://mashable.com/category/features/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ugc (http://mashable.com/category/ugc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Infographics (http://mashable.com/category/infographics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/Z8Y3rSIqXZs