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04-09-2014, 02:16 AM
Discovery Communications Invests in 24/7 TV Channel for Dogs
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzA4LzZhL0RvZ1RWLjM5YjhjLmpwZwpwCXRodW 1iCTU3NXgzMjMjCmUJanBn/ecacde72/8b8/DogTV.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Discovery+Communications+Invests+in+24%2F7+TV +Channel+for+Dogs&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F08%2Fd iscovery-investment-dogtv%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F08%2Fdiscovery-investment-dogtv%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Even the most faithful canine can only watch so much of the Kardashians. Realizing as much, Discovery Communications, the company behind Animal Planet, has bought an unspecified stake (http://www.virtualpress******.com/publicsiteContentFileAccess?fileContentId=1567782&fromOtherPageToDisableHistory=Y&menuName=News&sId=&sInfo=) in DogTV, a two-year-old network created with U.S. canines in mind.
The channel broadcasts 24/7, splitting content into three categories: relaxation (think New Age music and a slow-pan of sleeping dogs (https://www.youtube.com/watch?v=nn4vD5eKKHE)), stimulation (chirping birds and wrestling puppies (https://www.youtube.com/watch?v=NFaX2fIBg7k)) and exposure (busy intersections, babies, postal workers (https://www.youtube.com/watch?v=YF63zxlnKMs), and such).
The target market is humans who feel guilty about leaving pets home alone, and the idea isn't new. A similar product called Puppy Channel was launched in 1997 and still maintains a website. (This American Life produced a great radio profile of its creation (http://www.thisamericanlife.org/radio-archives/episode/233/starting-from-scratch?act=1#play).) Read more... (http://mashable.com/2014/04/08/discovery-investment-dogtv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Television (http://mashable.com/television/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Channels (http://mashable.com/category/channels/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Dogs (http://mashable.com/category/dogs/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Directv (http://mashable.com/category/directv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/xmQlMOBjCnM
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzA4LzZhL0RvZ1RWLjM5YjhjLmpwZwpwCXRodW 1iCTU3NXgzMjMjCmUJanBn/ecacde72/8b8/DogTV.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Discovery+Communications+Invests+in+24%2F7+TV +Channel+for+Dogs&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F08%2Fd iscovery-investment-dogtv%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F08%2Fdiscovery-investment-dogtv%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Even the most faithful canine can only watch so much of the Kardashians. Realizing as much, Discovery Communications, the company behind Animal Planet, has bought an unspecified stake (http://www.virtualpress******.com/publicsiteContentFileAccess?fileContentId=1567782&fromOtherPageToDisableHistory=Y&menuName=News&sId=&sInfo=) in DogTV, a two-year-old network created with U.S. canines in mind.
The channel broadcasts 24/7, splitting content into three categories: relaxation (think New Age music and a slow-pan of sleeping dogs (https://www.youtube.com/watch?v=nn4vD5eKKHE)), stimulation (chirping birds and wrestling puppies (https://www.youtube.com/watch?v=NFaX2fIBg7k)) and exposure (busy intersections, babies, postal workers (https://www.youtube.com/watch?v=YF63zxlnKMs), and such).
The target market is humans who feel guilty about leaving pets home alone, and the idea isn't new. A similar product called Puppy Channel was launched in 1997 and still maintains a website. (This American Life produced a great radio profile of its creation (http://www.thisamericanlife.org/radio-archives/episode/233/starting-from-scratch?act=1#play).) Read more... (http://mashable.com/2014/04/08/discovery-investment-dogtv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Television (http://mashable.com/television/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Channels (http://mashable.com/category/channels/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Dogs (http://mashable.com/category/dogs/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Directv (http://mashable.com/category/directv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/xmQlMOBjCnM