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04-08-2014, 06:00 PM
Report: Samsung Outspent Apple in U.S. Advertising Last Year
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Samsung outspent Apple by $68 million in advertising for its smartphones in the U.S. in 2012, but Apple narrowed the gap to $12 million last year, according to Kantar Media.
Overall, Samsung spent $363 million advertising its smartphones in the U.S. last year, down 10% from $401 million the previous year. Apple spent $351 million, up 5%. Out of that figure, $339 million went to TV advertising
See also: 25 Best Free Android Apps (http://mashable.com/2013/05/28/best-android-apps/?utm_medium=feed&utm_source=rss)
**. 3 on the list was **kia, which spent $221 million, more than 15 times the amount it spent in 2012. Motorola came in at **. 4 with $189 million. BlackBerry (**. 5) spent $90 million, more than double the previous year's figure. HTC (**. 6) spent $76 million and LG (**. 7) invested $50 million. Read more... (http://mashable.com/2014/04/08/samsung-apple-ad-spend/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/A6mZwpUNV3g
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Samsung outspent Apple by $68 million in advertising for its smartphones in the U.S. in 2012, but Apple narrowed the gap to $12 million last year, according to Kantar Media.
Overall, Samsung spent $363 million advertising its smartphones in the U.S. last year, down 10% from $401 million the previous year. Apple spent $351 million, up 5%. Out of that figure, $339 million went to TV advertising
See also: 25 Best Free Android Apps (http://mashable.com/2013/05/28/best-android-apps/?utm_medium=feed&utm_source=rss)
**. 3 on the list was **kia, which spent $221 million, more than 15 times the amount it spent in 2012. Motorola came in at **. 4 with $189 million. BlackBerry (**. 5) spent $90 million, more than double the previous year's figure. HTC (**. 6) spent $76 million and LG (**. 7) invested $50 million. Read more... (http://mashable.com/2014/04/08/samsung-apple-ad-spend/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/A6mZwpUNV3g