rss
08-27-2017, 11:30 AM
Walmart is getting hip, but it's keeping it a bit of a secret
https://i.amz.mshcdn.com/TH9WJJPNVzVMjwfpmEtcCaA6wq4=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F572181%2F8f6a43b2-33c1-41b4-86b9-43a29f8e22bf.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Walmart+is+getting+hip%2C+but+it%27s+keeping+ it+a+bit+of+a+secret&url=http%3A%2F%2Fmashable.com%2F2017%2F08%2F26%2Fw almart-trendy-ecommerce-brands%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F08 %2F26%2Fwalmart-trendy-ecommerce-brands%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
ModCloth knit tops and vibrant Bonobos pants aren't the sort of items you'd expect to find in the sales racks of a Walmart Supercenter.
Both brands cater to urban millennials with hip fashion sensibilities and steep price tags that suggest a style tier above your average big-box store.
Yet their loyal customers must now begrudgingly count themselves as Walmart shoppers, thanks to the retail giant's acquisitive appetite.
SEE ALSO: Google and Walmart team up to take on a common enemy: Amazon (http://mashable.com/2017/08/23/google-walmart-team-up-against-amazon/)
Long the proudly uncool symbol of American middle-class consumerism, Walmart is now on a high-end shopping binge that suggests a departure from its pedestrian mass-market roots. The Modcloth (http://mashable.com/2017/03/17/modcloth-jet-walmart-acquisition/) and Bonobos (http://mashable.com/2017/06/16/walmart-bonobos-acquisiton-confirmed/) acquisitions are just the two most high-profile deals in a litany of trendy e-commerce brands the world's largest retailer has absorbed in recent months.* Read more... (http://mashable.com/2017/08/26/walmart-trendy-ecommerce-brands/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Target (http://mashable.com/category/target/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Walmart (http://mashable.com/category/walmart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Modcloth (http://mashable.com/category/modcloth/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Bonobos (http://mashable.com/category/bonobos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/WZQuA-J6orY
https://i.amz.mshcdn.com/TH9WJJPNVzVMjwfpmEtcCaA6wq4=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F572181%2F8f6a43b2-33c1-41b4-86b9-43a29f8e22bf.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Walmart+is+getting+hip%2C+but+it%27s+keeping+ it+a+bit+of+a+secret&url=http%3A%2F%2Fmashable.com%2F2017%2F08%2F26%2Fw almart-trendy-ecommerce-brands%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F08 %2F26%2Fwalmart-trendy-ecommerce-brands%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
ModCloth knit tops and vibrant Bonobos pants aren't the sort of items you'd expect to find in the sales racks of a Walmart Supercenter.
Both brands cater to urban millennials with hip fashion sensibilities and steep price tags that suggest a style tier above your average big-box store.
Yet their loyal customers must now begrudgingly count themselves as Walmart shoppers, thanks to the retail giant's acquisitive appetite.
SEE ALSO: Google and Walmart team up to take on a common enemy: Amazon (http://mashable.com/2017/08/23/google-walmart-team-up-against-amazon/)
Long the proudly uncool symbol of American middle-class consumerism, Walmart is now on a high-end shopping binge that suggests a departure from its pedestrian mass-market roots. The Modcloth (http://mashable.com/2017/03/17/modcloth-jet-walmart-acquisition/) and Bonobos (http://mashable.com/2017/06/16/walmart-bonobos-acquisiton-confirmed/) acquisitions are just the two most high-profile deals in a litany of trendy e-commerce brands the world's largest retailer has absorbed in recent months.* Read more... (http://mashable.com/2017/08/26/walmart-trendy-ecommerce-brands/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Target (http://mashable.com/category/target/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Walmart (http://mashable.com/category/walmart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Modcloth (http://mashable.com/category/modcloth/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Bonobos (http://mashable.com/category/bonobos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/WZQuA-J6orY