Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming

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Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming
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Marissa Mayer may soon take a break from acquiring companies (http://mashable.com/2013/07/31/yahoo-marissa-mayer-20-startups/?utm_medium=feed&utm_source=rss) and instead acquire some TV shows.

Yahoo is "close" to ordering four high-quality online TV ****** with budgets of as much as a "few million dollars" per episode, according to a recent report (http://blogs.wsj.com/cmo/2014/04/05/yahoos-plans-for-tv-splash/) in the Wall Street Journal. This would effectively put Yahoo in competition with a different group of Internet companies, including Netflix, Hulu and Amazon

See also: Katie Couric's Move to Yahoo: Desperation or Inspiration? (http://mashable.com/2013/11/26/katie-courics-yahoo-motives/?utm_medium=feed&utm_source=rss)


The Internet giant has offered original programming in the past, though for the most part it has come in the form of shorter web ******. The decision to invest more on TV caliber programming is likely part of the company's larger goal to double down on quality online video. Yahoo an**unced an exclusive deal (http://mashable.com/2013/04/25/yahoo-saturday-night-live/?utm_medium=feed&utm_source=rss) for the entire video catalogue of Saturday Night Live around this time last year and followed that up a few months later with the hiring of news anchor Katie Couric Read more... (http://mashable.com/2014/04/07/yahoo-tv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Yahoo (http://mashable.com/category/yahoo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marissa Mayer (http://mashable.com/category/marissa-mayer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tv (http://mashable.com/category/tv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/knSQEt9zq-0