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04-07-2014, 02:54 PM
8 Tips for Success on Facebook's New Video Advertising Platform
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzA3L2I4L0ZhY2Vib29rMy4yNjg1OC5qcGcKcA l0aHVtYgk1NzV4MzIzIwplCWpwZw/e333d4df/f36/Facebook-3.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=8+Tips+for+Success+on+Facebook%27s+New+Video+ Advertising+Platform&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F07%2Ff acebook-video-advertising%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F07%2Ffacebook-video-advertising%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are **w even more ways to reach your target audience. But how should you use the tool to generate the most successful results? To find out, I asked a panel of eight entrepreneurs from the Young Entrepreneur Council (YEC) what tricks they have for getting the most out of it (without alienating users). Their responses are below:
1. Stay Focused
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE4Lzc0L1NldGhUYWxib3QuMTAxN2UuanBnCn AJdGh1bWIJNTc1eDQwOTY-/baf7a9ff/82a/Seth-Talbot.jpg
Be clear about what you are trying to accomplish and don't kid yourself about your time-limited ability to communicate and compel. Don't take a "spray-and-pray" approach and hope that you will convince people to take action by overwhelming them. Start with a short list of what you need to accomplish. Then cut it in half and then execute off of that painfully narrowed list. If you aren't upset about how short the list is, then you probably aren't focused e**ugh Read more... (http://mashable.com/2014/04/07/facebook-video-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Traffic (http://mashable.com/category/traffic/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Video Ads (http://mashable.com/category/video-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/tyPtMXYYtJk
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzA3L2I4L0ZhY2Vib29rMy4yNjg1OC5qcGcKcA l0aHVtYgk1NzV4MzIzIwplCWpwZw/e333d4df/f36/Facebook-3.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=8+Tips+for+Success+on+Facebook%27s+New+Video+ Advertising+Platform&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F07%2Ff acebook-video-advertising%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F07%2Ffacebook-video-advertising%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are **w even more ways to reach your target audience. But how should you use the tool to generate the most successful results? To find out, I asked a panel of eight entrepreneurs from the Young Entrepreneur Council (YEC) what tricks they have for getting the most out of it (without alienating users). Their responses are below:
1. Stay Focused
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE4Lzc0L1NldGhUYWxib3QuMTAxN2UuanBnCn AJdGh1bWIJNTc1eDQwOTY-/baf7a9ff/82a/Seth-Talbot.jpg
Be clear about what you are trying to accomplish and don't kid yourself about your time-limited ability to communicate and compel. Don't take a "spray-and-pray" approach and hope that you will convince people to take action by overwhelming them. Start with a short list of what you need to accomplish. Then cut it in half and then execute off of that painfully narrowed list. If you aren't upset about how short the list is, then you probably aren't focused e**ugh Read more... (http://mashable.com/2014/04/07/facebook-video-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Traffic (http://mashable.com/category/traffic/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Video Ads (http://mashable.com/category/video-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/tyPtMXYYtJk