Apple Emails Reveal Concerns Over Samsung's Success, 'Holy War' With Google

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Apple Emails Reveal Concerns Over Samsung's Success, 'Holy War' With Google
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA0LzA1L2QxL2pvYnNhdGRzazk4LjQyN2IzLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/4219e09b/d01/jobsatdsk98070.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Apple+Emails+Reveal+Concerns+Over+Samsung%27s +Success%2C+%27Holy+War%27+With+Google&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F05%2Fa pple-emails-reveal-iphone-concerns-apple-tv-plans-and-holy-war-with-google%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F05%2Fapple-emails-reveal-iphone-concerns-apple-tv-plans-and-holy-war-with-google%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
A document presented Friday in federal court for the Apple versus Samsung patent trial (http://mashable.com/category/apple-vs-samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) revealed that some Apple officials had serious concerns about the iPhone's competitive position vis-à-vis the growing popularity of Android smartphones

Shown during a cross-examination of Phil Schiller, a 2013 email from Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)'s senior vice-president suggests he was seriously concerned about how the consumer market perceived the iPhone, as compared with Samsung's line of smartphones

See also: Apple v. Samsung Trial: 5 Things You Need to K**w (http://mashable.com/2014/04/03/apple-v-samsung-trial/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


Posted by Recode (http://recode.net/2014/04/04/internal-apple-document-shows-worries-iphone-growth-could-stall/), the email was sent to Apple's ad agency Media Arts Laboratories, and said: "I watched the Samsung pre-superbowl ad that launched today… It's pretty good and I can’t help but thinking 'these guys are feeling it (like an athlete that can't miss because they are in a zone), while we struggle to nail a compelling brief on iPhone." Read more... (http://mashable.com/2014/04/05/apple-emails-reveal-iphone-concerns-apple-tv-plans-and-holy-war-with-google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Iphone (http://mashable.com/category/iphone/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Siri (http://mashable.com/category/siri/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/JFgH_jHmgzY