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04-04-2014, 11:23 PM
Lowe's Alters NCAA Ad After Twitter Users Come Up With a Better Idea
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzA0L2M1L0xvd2VzLmpwZy42NzAyOC5qcGcKcA l0aHVtYgk1NzV4MzIzIwplCWpwZw/4e33cd9e/461/Lowes.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Lowe%27s+Alters+NCAA+Ad+After+Twitter+Users+C ome+Up+With+a+Better+Idea&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F04%2Fl owes-ad-twitter-ncaa%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F04%2Flowes-ad-twitter-ncaa%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Lowe's, the hardware chain for do-it-yourselfers, is relying on others to come up with its latest ad.
Monitoring conversations on Twitter during the NCAA Men's Basketball tournament in late March, Lowe's discovered that quite a few fans related to ads showing home projects going south. One ad in particular resonated. The spot, from ad agency BBDO (http://www.bbdo.com/), showed a guy installing tiles in his bathroom, then watching them fall, one by one.
For a few viewers, the ad illustrated exactly how they felt. **t about their DIY projects, but about their brackets:
@Evan_Thurman (https://twitter.com/Evan_Thurman) We feel you. Glad we could help cheer you up.*#MarchMadness (https://twitter.com/search?q=%23MarchMadness&src=hash) http://t.co/WDzc2ScZQh
— Lowe's (@Lowes) March 29, 2014 (https://twitter.com/Lowes/statuses/449703284404547584) Read more... (http://mashable.com/2014/04/04/lowes-ad-twitter-ncaa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
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http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzA0L2M1L0xvd2VzLmpwZy42NzAyOC5qcGcKcA l0aHVtYgk1NzV4MzIzIwplCWpwZw/4e33cd9e/461/Lowes.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Lowe%27s+Alters+NCAA+Ad+After+Twitter+Users+C ome+Up+With+a+Better+Idea&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F04%2Fl owes-ad-twitter-ncaa%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F04%2Flowes-ad-twitter-ncaa%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Lowe's, the hardware chain for do-it-yourselfers, is relying on others to come up with its latest ad.
Monitoring conversations on Twitter during the NCAA Men's Basketball tournament in late March, Lowe's discovered that quite a few fans related to ads showing home projects going south. One ad in particular resonated. The spot, from ad agency BBDO (http://www.bbdo.com/), showed a guy installing tiles in his bathroom, then watching them fall, one by one.
For a few viewers, the ad illustrated exactly how they felt. **t about their DIY projects, but about their brackets:
@Evan_Thurman (https://twitter.com/Evan_Thurman) We feel you. Glad we could help cheer you up.*#MarchMadness (https://twitter.com/search?q=%23MarchMadness&src=hash) http://t.co/WDzc2ScZQh
— Lowe's (@Lowes) March 29, 2014 (https://twitter.com/Lowes/statuses/449703284404547584) Read more... (http://mashable.com/2014/04/04/lowes-ad-twitter-ncaa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Lowe S (http://mashable.com/category/lowe-s/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/KayPX6aZglE