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04-03-2014, 04:38 PM
'Grand Budapest Hotel' Spices Up Movie Posters With Spotify Playlists
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA0LzAzLzc2L2dyYW5kYnVkYXBlLjk3OTA0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/ae4519b5/264/grand-budapest-hotel-posters.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=%27Grand+Budapest+Hotel%27+Spices+Up+Movie+Po sters+With+Spotify+Playlists&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F03%2Fg rand-budapest-hotel-spices-up-movie-posters-with-spotify-playlists%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F03%2Fgrand-budapest-hotel-spices-up-movie-posters-with-spotify-playlists%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Wes Anderson's soundtracks are as sharp as his eye for visual detail, so it only makes sense that Fox Searchlight is using Spotify playlists to promote*The Grand Budapest Hotel (http://mashable.com/2013/10/17/grand-budapest-hotel-trailer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).
The studio's marketing team created playlists on the streaming platform to pair with new character posters, shared exclusively with Mashable (see below).
See also: SoundCloud Reinvents Movie Trailers With 'Book Thief' Clip (http://mashable.com/2013/11/19/soundcloud-movie-trailer-book-thief/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The song pairings are intended to bring life to the art in the postersGrand Budapest Hotel music supervisor Randall Poster selected every song for each character's playlist.
Fox Searchlight isn't the first to employ an service to market a movie. Late last year, for example, 20th Century Fox debuted a slick SoundCloud trailer (http://mashable.com/2013/11/19/soundcloud-movie-trailer-book-thief/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) for The Book Thief. And this year, Vanessa Hudgens for Gimme Shelter conducted a Facebook press junket (http://mashable.com/2014/01/15/gimme-shelter-gimme-shelter-junket-facebook-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) instead of an in-person one where journalists traditionally attend to interview a film's star or cast. Read more... (http://mashable.com/2014/04/03/grand-budapest-hotel-spices-up-movie-posters-with-spotify-playlists/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), ****** (http://mashable.com/category/******/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Film (http://mashable.com/film/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Entertainement (http://mashable.com/category/entertainement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/UbW3_PQTYvw
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA0LzAzLzc2L2dyYW5kYnVkYXBlLjk3OTA0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/ae4519b5/264/grand-budapest-hotel-posters.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=%27Grand+Budapest+Hotel%27+Spices+Up+Movie+Po sters+With+Spotify+Playlists&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F03%2Fg rand-budapest-hotel-spices-up-movie-posters-with-spotify-playlists%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F03%2Fgrand-budapest-hotel-spices-up-movie-posters-with-spotify-playlists%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Wes Anderson's soundtracks are as sharp as his eye for visual detail, so it only makes sense that Fox Searchlight is using Spotify playlists to promote*The Grand Budapest Hotel (http://mashable.com/2013/10/17/grand-budapest-hotel-trailer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).
The studio's marketing team created playlists on the streaming platform to pair with new character posters, shared exclusively with Mashable (see below).
See also: SoundCloud Reinvents Movie Trailers With 'Book Thief' Clip (http://mashable.com/2013/11/19/soundcloud-movie-trailer-book-thief/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The song pairings are intended to bring life to the art in the postersGrand Budapest Hotel music supervisor Randall Poster selected every song for each character's playlist.
Fox Searchlight isn't the first to employ an service to market a movie. Late last year, for example, 20th Century Fox debuted a slick SoundCloud trailer (http://mashable.com/2013/11/19/soundcloud-movie-trailer-book-thief/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) for The Book Thief. And this year, Vanessa Hudgens for Gimme Shelter conducted a Facebook press junket (http://mashable.com/2014/01/15/gimme-shelter-gimme-shelter-junket-facebook-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) instead of an in-person one where journalists traditionally attend to interview a film's star or cast. Read more... (http://mashable.com/2014/04/03/grand-budapest-hotel-spices-up-movie-posters-with-spotify-playlists/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), ****** (http://mashable.com/category/******/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Film (http://mashable.com/film/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Entertainement (http://mashable.com/category/entertainement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/UbW3_PQTYvw