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04-02-2014, 07:28 PM
Branded Viral Videos: The Secret Marketing ******
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzAyL2E2L3ZpcmdpbmFtZXJpLjBlNDdiLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/6b1c4ac3/c46/virgin-america.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Branded+Viral+Videos%3A+The+Secret+Marketing+ ******&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F02%2Fv iral-branded-videos%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F02%2Fviral-branded-videos%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Dove’s “Real Beauty Sketches (http://mashable.com/2013/04/15/dove-ad-beauty-sketches/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).” Kmart’s “Ship-Your-Pants (http://mashable.com/2013/04/12/kmart-ad-ship-your-pants/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).” Volvo’s “The Epic Split feat. Van Damme (http://mashable.com/2013/11/14/jean-claude-van-damme-volvo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).”
It’s clear that viral videos (http://mashable.com/category/viral-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) aren’t just low-quality, fan-made shots or off-the-cuff scenes from everyday life. Brands are **w fully immersed in the viral video world. Ads continue to move from print and broadcast to digital and mobile, and we are seeing them everywhere
See also: 5 Best Practices for Creating Viral Branded Videos (http://mashable.com/2012/04/04/viral-brand-videos-how-to/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Brands are **w looking to connect with their audiences in a way that **t only provides enjoyment to the viewer, but also aligns with the qualities that companies want to embody — what were once brick-and-mortar businesses are **w becoming adroit visual storytellers. Many industry experts consider video to be marketing's new frontier, be it through YouTube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) or short stories on Instagram (http://mashable.com/category/Instagram?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=), Vine (http://mashable.com/category/vine/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). But creating a successful video is more of an art than a science. Read more... (http://mashable.com/2014/04/02/viral-branded-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Video (http://mashable.com/category/video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Branded Content (http://mashable.com/category/branded-content/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Contributor (http://mashable.com/category/contributor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Supported (http://mashable.com/category/supported/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/ptlwuPTogZo
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzAyL2E2L3ZpcmdpbmFtZXJpLjBlNDdiLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/6b1c4ac3/c46/virgin-america.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Branded+Viral+Videos%3A+The+Secret+Marketing+ ******&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F02%2Fv iral-branded-videos%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F02%2Fviral-branded-videos%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Dove’s “Real Beauty Sketches (http://mashable.com/2013/04/15/dove-ad-beauty-sketches/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).” Kmart’s “Ship-Your-Pants (http://mashable.com/2013/04/12/kmart-ad-ship-your-pants/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).” Volvo’s “The Epic Split feat. Van Damme (http://mashable.com/2013/11/14/jean-claude-van-damme-volvo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).”
It’s clear that viral videos (http://mashable.com/category/viral-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) aren’t just low-quality, fan-made shots or off-the-cuff scenes from everyday life. Brands are **w fully immersed in the viral video world. Ads continue to move from print and broadcast to digital and mobile, and we are seeing them everywhere
See also: 5 Best Practices for Creating Viral Branded Videos (http://mashable.com/2012/04/04/viral-brand-videos-how-to/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Brands are **w looking to connect with their audiences in a way that **t only provides enjoyment to the viewer, but also aligns with the qualities that companies want to embody — what were once brick-and-mortar businesses are **w becoming adroit visual storytellers. Many industry experts consider video to be marketing's new frontier, be it through YouTube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) or short stories on Instagram (http://mashable.com/category/Instagram?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=), Vine (http://mashable.com/category/vine/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). But creating a successful video is more of an art than a science. Read more... (http://mashable.com/2014/04/02/viral-branded-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Video (http://mashable.com/category/video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Branded Content (http://mashable.com/category/branded-content/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Contributor (http://mashable.com/category/contributor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Supported (http://mashable.com/category/supported/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/ptlwuPTogZo