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04-01-2014, 08:51 PM
You'll Never Believe How Upworthy Is Going to Make Money
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzAxLzU1L2lQYWRfQXBwczkuZTFmYWIuanBnCn AJdGh1bWIJNTc1eDMyMyMKZQlqcGc/f3a176cc/8b0/iPad_Apps-9.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=You%27ll+Never+Believe+How+Upworthy+Is+Going+ to+Make+Money&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F01%2Fh ow-upworthy-makes-money%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F01%2Fhow-upworthy-makes-money%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Upworthy, the viral aggregation site with an eye on social good, disclosed its first revenue model as the site looks to capitalize on its meteoric rise in page views.
Unilever will be the initial commercial brand to take part in Upworthy Collaborations, an effort to attract advertising around particular issues. Companies will be able to sponsor certain sections, but there will be ** banner ads or homepage takeovers, Upworthy wrote in a blog post (http://blog.upworthy.com/post/81385633180/our-mission-is-huge-heres-how-were-building-the).
See also: Upworthy Aims to Make the News as Shareable as Cat Videos [EXCLUSIVE] (http://mashable.com/2012/03/26/upworthy-launches/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
"You will see tasteful sponsorships, clearly disclosed promotional content, and excellent curation around topics that both the brand and Upworthy believe in deeply," according to the company blog post. Read more... (http://mashable.com/2014/04/01/how-upworthy-makes-money/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Viral Websites (http://mashable.com/category/viral-websites/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Virality (http://mashable.com/category/virality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/Wu_w28lH5Lg
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Upworthy, the viral aggregation site with an eye on social good, disclosed its first revenue model as the site looks to capitalize on its meteoric rise in page views.
Unilever will be the initial commercial brand to take part in Upworthy Collaborations, an effort to attract advertising around particular issues. Companies will be able to sponsor certain sections, but there will be ** banner ads or homepage takeovers, Upworthy wrote in a blog post (http://blog.upworthy.com/post/81385633180/our-mission-is-huge-heres-how-were-building-the).
See also: Upworthy Aims to Make the News as Shareable as Cat Videos [EXCLUSIVE] (http://mashable.com/2012/03/26/upworthy-launches/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
"You will see tasteful sponsorships, clearly disclosed promotional content, and excellent curation around topics that both the brand and Upworthy believe in deeply," according to the company blog post. Read more... (http://mashable.com/2014/04/01/how-upworthy-makes-money/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Viral Websites (http://mashable.com/category/viral-websites/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Virality (http://mashable.com/category/virality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/Wu_w28lH5Lg