Yahoo Wants to Snatch Up Leading YouTube Stars, Report Says

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Yahoo Wants to Snatch Up Leading YouTube Stars, Report Says
http://rack.0.mshcdn.com/media/ZgkyMDE0LzAzLzI5LzQ5LzJNYXJpc3NhTWF5LjVmNjdiLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/8a195e94/30f/2-Marissa-Mayer-Yahoo-CEO-103.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Yahoo+Wants+to+Snatch+Up+Leading+YouTube+Star s%2C+Report+Says&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F29%2Fy ahoo-looking-to-snatch-leading-youtube-stars-report-says%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F29%2Fyahoo-looking-to-snatch-leading-youtube-stars-report-says%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Yahoo's Marissa Mayer (http://mashable.com/category/marissa-mayer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)-led shift toward a full-fledged video-network hub is gaining steam, a move that will be powered in part by talent poached from YouTube, according to a new report

Citing sources close to the situation, Recode said (http://recode.net/2014/03/28/ready-for-marissas-closeup-yahoo-is-considering-creating-its-own-youtube-and-poaching-youtube-stars/) the company is looking to ramp up its video-content offerings by convincing popular YouTubers unhappy with their deals to switch allegiances

See also: Disney to Acquire Top YouTube Network Maker Studios for $500 Million (http://mashable.com/2014/03/24/disney-youtube-network-maker-studios-for-500-million/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)


However, the site added that Yahoo (http://mashable.com/category/yahoo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) is focused on acquiring individual talent and channels rather than launching a standalone video site similar to YouTube Read more... (http://mashable.com/2014/03/29/yahoo-looking-to-snatch-leading-youtube-stars-report-says/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Yahoo (http://mashable.com/category/yahoo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marissa Mayer (http://mashable.com/category/marissa-mayer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/TUHWO3RghE0