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07-25-2017, 03:16 AM
Apple commercial reminds us why Siri needs The Rock more than The Rock needs Siri
https://i.amz.mshcdn.com/_OC5AlK32idE4JWObHmtE0uI8SM=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F545970%2F011e2126-569f-4587-a32f-8d2ef2265458.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Apple+commercial+reminds+us+why+Siri+needs+Th e+Rock+more+than+The+Rock+needs+Siri&url=http%3A%2F%2Fmashable.com%2F2017%2F07%2F24%2Ft he-rock-apple-siri-movie-why-digital-assistants-suck%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F07 %2F24%2Fthe-rock-apple-siri-movie-why-digital-assistants-suck%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
I gotta give it up to Apple (http://mashable.com/category/apple/) for pairing Dwayne "The Rock" Johnson with Siri — yes, the iPhone's digital assistant — for its latest TV commercial.*
"The Rock x Siri: Dominate the Day (http://mashable.com/2017/07/24/apple-siri-the-rock-movie/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)" is funny and entertaining and just so ridiculous that it works. Bravo, Apple. Really, Bravo.
SEE ALSO: The 'Rock X Siri' mini movie is out, and it's exactly what you thought it'll be (http://mashable.com/2017/07/24/apple-siri-the-rock-movie/)
But as great as the make-believe movie is, I couldn't help but feel disappointed at the end of the commercial when The Rock walks off his Hollywood set, face beaming, and says "Hey Siri, you're the best. I love you, too."
The problem is, I don't love Siri. ** one does. In fact, most people I k**w that have an iPhone aren't charmed at all by its sweet, ever more human-like (http://mashable.com/2017/06/15/siri-voice-update/) voice and basic AF capabilities. Read more... (http://mashable.com/2017/07/24/the-rock-apple-siri-movie-why-digital-assistants-suck/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone (http://mashable.com/category/iphone/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Siri (http://mashable.com/category/siri/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and The Rock (http://mashable.com/category/the-rock/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/pVkU8zcnLYc
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I gotta give it up to Apple (http://mashable.com/category/apple/) for pairing Dwayne "The Rock" Johnson with Siri — yes, the iPhone's digital assistant — for its latest TV commercial.*
"The Rock x Siri: Dominate the Day (http://mashable.com/2017/07/24/apple-siri-the-rock-movie/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)" is funny and entertaining and just so ridiculous that it works. Bravo, Apple. Really, Bravo.
SEE ALSO: The 'Rock X Siri' mini movie is out, and it's exactly what you thought it'll be (http://mashable.com/2017/07/24/apple-siri-the-rock-movie/)
But as great as the make-believe movie is, I couldn't help but feel disappointed at the end of the commercial when The Rock walks off his Hollywood set, face beaming, and says "Hey Siri, you're the best. I love you, too."
The problem is, I don't love Siri. ** one does. In fact, most people I k**w that have an iPhone aren't charmed at all by its sweet, ever more human-like (http://mashable.com/2017/06/15/siri-voice-update/) voice and basic AF capabilities. Read more... (http://mashable.com/2017/07/24/the-rock-apple-siri-movie-why-digital-assistants-suck/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone (http://mashable.com/category/iphone/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Siri (http://mashable.com/category/siri/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and The Rock (http://mashable.com/category/the-rock/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/pVkU8zcnLYc