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03-29-2014, 08:56 AM
Branded Rain: the Hottest Fake Thing in Marketing
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzI5LzE0L1JhaW4uanBnLmNlZWQ3LmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/493cfcd8/59a/Rain.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Branded+Rain%3A+the+Hottest+Fake+Thing+in+Mar keting&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F29%2Fb randed-rain%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F29%2Fbranded-rain%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top **tes of fine Corinthian leather? It’s ** freak of nature. It’s Brand Drops.
It’s **t real – well, **t today, anyway –- but Publicis Seattle (http://publicisseattle.com/) has dreamed up an experiential marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?”
The world’s first branded aromatic rain was developed, so says the vignette, by Publicis and the “scientific community.” Here’s how it works: just seed regular old rain clouds with a distilled, odiferous version of your brand. And voila –- make it rain Cinnabons! Read more... (http://mashable.com/2014/03/29/branded-rain/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/IBsD8y7p1Jk
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzI5LzE0L1JhaW4uanBnLmNlZWQ3LmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/493cfcd8/59a/Rain.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Branded+Rain%3A+the+Hottest+Fake+Thing+in+Mar keting&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F29%2Fb randed-rain%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F29%2Fbranded-rain%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top **tes of fine Corinthian leather? It’s ** freak of nature. It’s Brand Drops.
It’s **t real – well, **t today, anyway –- but Publicis Seattle (http://publicisseattle.com/) has dreamed up an experiential marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?”
The world’s first branded aromatic rain was developed, so says the vignette, by Publicis and the “scientific community.” Here’s how it works: just seed regular old rain clouds with a distilled, odiferous version of your brand. And voila –- make it rain Cinnabons! Read more... (http://mashable.com/2014/03/29/branded-rain/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/IBsD8y7p1Jk