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07-21-2017, 05:40 PM
A visual journey through the evolution of the influencer
https://i.amz.mshcdn.com/qt-SGvDDe_ch8aF1fEe-5qxza4g=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F543141%2Fc89386c9-53b1-4c99-adc1-1813ec53b186.pnghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=A+visual+journey+through+the+evolution+of+the +influencer&url=http%3A%2F%2Fmashable.com%2F2017%2F07%2F21%2Fe volution-of-the-influencer%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F07 %2F21%2Fevolution-of-the-influencer%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Influencer marketing has changed everything. Influencer marketing hasn’t changed a thing.*
That’s the tension today’s social media celebrities have created. And it’s **t just marketers, brands, and stars who feel confused. It’s everyday customers as well. Especially when it comes to who to trust.*
In a sense, there’s **thing new about influencer marketing. *
Humans have always been swayed by the endorsements of the people they look up to. We’re pack animals, after all, and social proof is one of the strongest forms of persuasion (http://mashable.com/2017/04/12/how-to-be-a-persuasive-leader-robert-cialdini/). Online, 88% of consumers trust reviews as much as personal recommendations.* Read more... (http://mashable.com/2017/07/21/evolution-of-the-influencer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Influencers (http://mashable.com/category/influencers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Influencer Marketing (http://mashable.com/category/influencer-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Media Industry (http://mashable.com/category/media-industry/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/cH_WbIDnQZU
https://i.amz.mshcdn.com/qt-SGvDDe_ch8aF1fEe-5qxza4g=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F543141%2Fc89386c9-53b1-4c99-adc1-1813ec53b186.pnghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=A+visual+journey+through+the+evolution+of+the +influencer&url=http%3A%2F%2Fmashable.com%2F2017%2F07%2F21%2Fe volution-of-the-influencer%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F07 %2F21%2Fevolution-of-the-influencer%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Influencer marketing has changed everything. Influencer marketing hasn’t changed a thing.*
That’s the tension today’s social media celebrities have created. And it’s **t just marketers, brands, and stars who feel confused. It’s everyday customers as well. Especially when it comes to who to trust.*
In a sense, there’s **thing new about influencer marketing. *
Humans have always been swayed by the endorsements of the people they look up to. We’re pack animals, after all, and social proof is one of the strongest forms of persuasion (http://mashable.com/2017/04/12/how-to-be-a-persuasive-leader-robert-cialdini/). Online, 88% of consumers trust reviews as much as personal recommendations.* Read more... (http://mashable.com/2017/07/21/evolution-of-the-influencer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Influencers (http://mashable.com/category/influencers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Influencer Marketing (http://mashable.com/category/influencer-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Media Industry (http://mashable.com/category/media-industry/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/cH_WbIDnQZU