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03-28-2014, 02:07 AM
Amazon Exploring Free Streaming Content Service, Report Says
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Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) is reportedly considering a free streaming service that will feature video and music, a move that would put it squarely in competition for digital advertising dollars.
The offering, first reported by the Wall Street Journal, would be a new direction for Amazon, which had been bundling its media offerings with shipping discounts through Amazon Prime, which **w costs users $99 per year.
See also: Amazon Customers Wake Up to Unexpected Cash (http://mashable.com/2014/03/25/ebook-readers-awake-to-amazon-credits-thanks-to-settlement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
As the WSJ **tes, Amazon's detailed consumer data could make it an appealing destination for advertisers, but the paper's sources **ted that the project was **t guaranteed to make it to customers. Amazon has a track record of experimenting with a wide range of ideas, some crazier than others (http://mashable.com/2013/12/02/amazon-prime-air/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). Read more... (http://mashable.com/2014/03/27/beyond-prime-amazon-planning-free-streaming-content-service/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Online Advertising (http://mashable.com/category/online-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Streaming Music (http://mashable.com/category/streaming-music/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Streaming Video (http://mashable.com/category/streaming-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Amazon Prime (http://mashable.com/category/amazon-prime/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395961393 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395961393)http://feeds.feedburner.com/~r/Mashable/~4/ca7bTBQUiz0
http://rack.1.mshcdn.com/media/ZgkyMDE0LzAzLzI3LzA0L3dhdG**aW5ndHYuZTJhMmYuanBnCn AJdGh1bWIJNTc1eDMyMyMKZQlqcGc/c3762aff/69a/watching-tv.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Amazon+Exploring+Free+Streaming+Content+Servi ce%2C+Report+Says&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F27%2Fb eyond-prime-amazon-planning-free-streaming-content-service%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F27%2Fbeyond-prime-amazon-planning-free-streaming-content-service%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) is reportedly considering a free streaming service that will feature video and music, a move that would put it squarely in competition for digital advertising dollars.
The offering, first reported by the Wall Street Journal, would be a new direction for Amazon, which had been bundling its media offerings with shipping discounts through Amazon Prime, which **w costs users $99 per year.
See also: Amazon Customers Wake Up to Unexpected Cash (http://mashable.com/2014/03/25/ebook-readers-awake-to-amazon-credits-thanks-to-settlement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
As the WSJ **tes, Amazon's detailed consumer data could make it an appealing destination for advertisers, but the paper's sources **ted that the project was **t guaranteed to make it to customers. Amazon has a track record of experimenting with a wide range of ideas, some crazier than others (http://mashable.com/2013/12/02/amazon-prime-air/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). Read more... (http://mashable.com/2014/03/27/beyond-prime-amazon-planning-free-streaming-content-service/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Online Advertising (http://mashable.com/category/online-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Streaming Music (http://mashable.com/category/streaming-music/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Streaming Video (http://mashable.com/category/streaming-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Amazon Prime (http://mashable.com/category/amazon-prime/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395961393 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395961393)http://feeds.feedburner.com/~r/Mashable/~4/ca7bTBQUiz0