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مشاهدة النسخة كاملة : How Sevenly Became America's Most Social Small Business


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03-27-2014, 07:32 PM
How Sevenly Became America's Most Social Small Business
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This month, Mashable an**unced Sevenly (http://www.sevenly.org/) as the winner of America's Most Social Small Business (http://mashable.com/2014/03/18/social-small-biz-winner/?utm_medium=feed&utm_source=rss). The three-year-old social good apparel company has gone from a closet ****** with four employees to a 33-person operation that's raised more than $3 million for charities around the world. Read on to learn how Sevenly harnessed the power of social media to change the way people think about — and wear — charity.

Sevenly co-founder Aaron Chavez (http://www.linkedin.com/pub/aaron-chavez/59/40a/828) isn’t your typical entrepreneur.

At the age of 18, Chavez paid for part of his junior college by creating a social media consulting business — one that eventually paid him a six-figure salary. (To put that feat into context, convincing a small business owner in 2010 — when Twitter (http://mashable.com/category/twitter/?utm_medium=feed&utm_source=rss) was more of a buzzword than a ubiquitous marketing tool — that they should pay a teenager to tell them how to use a website was, at best, a tough sell and, at worst, a Sisyphean task.) Read more... (http://mashable.com/2014/03/27/sevenly/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Social Media (http://mashable.com/social-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Small Business (http://mashable.com/small-business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Charities (http://mashable.com/category/charities/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Entrepreneurship (http://mashable.com/category/social-entrepreneurship/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395938016 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395938016)http://feeds.feedburner.com/~r/Mashable/~4/Ggagq4MKz20