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03-27-2014, 02:55 AM
Successful Brands Don't Care About Sales on Twitter
http://rack.0.mshcdn.com/media/ZgkyMDE0LzAzLzI2L2VhL1R3aXR0ZXJwaG9uLjVmNDcyLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/66b9c6ff/83a/Twitter-phone.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Successful+Brands+Don%27t+Care+About+Sales+on +Twitter&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F26%2Ft witter-brands-chart%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F26%2Ftwitter-brands-chart%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Social-savvy brands have been using Twitter (http://mashable.com/category/twitter/?utm_medium=feed&utm_source=rss) to engage with fans and followers for years, but since we k**w most of them aren't advertising (http://mashable.com/2014/03/24/twitter-marketing-chart/?utm_medium=feed&utm_source=rss), what are they using the service for?
According to a recent Social Media Marketing University survey of more than 1,000 marketing professionals in the U.S. (http://www.smmu.com/research/), brands are mostly using Twitter to spread brand awareness. Surprisingly, driving sales is **t nearly as important to marketers.
See also: The Top 10 Most-Followed Twitter Accounts (http://mashable.com/2014/03/21/top-10-twitter-accounts/?utm_medium=feed&utm_source=rss)
The following chart, created by Statista (http://www.statista.com/chart/2050/mobile-app-usage-during-march-madness/), breaks down the top seven reasons why brands are currently using Twitter.
http://rack.1.mshcdn.com/media/ZgkyMDE0LzAzLzI2LzY1LzIwMTRfMDNfMjYuYTQ0M2QuanBnCn AJdGh1bWIJNTc1eDQwOTY-/4494806d/c63/2014_03_26_Twitter.jpg
Image: Statista (http://www.statista.com/chart/2058/reasons-to-use-twitter-as-a-marketing-tool/) Read more... (http://mashable.com/2014/03/26/twitter-brands-chart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Media (http://mashable.com/social-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Chart Of The Day (http://mashable.com/category/chart-of-the-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/mXNJa4TWnV0
http://rack.0.mshcdn.com/media/ZgkyMDE0LzAzLzI2L2VhL1R3aXR0ZXJwaG9uLjVmNDcyLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/66b9c6ff/83a/Twitter-phone.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Successful+Brands+Don%27t+Care+About+Sales+on +Twitter&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F26%2Ft witter-brands-chart%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F26%2Ftwitter-brands-chart%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Social-savvy brands have been using Twitter (http://mashable.com/category/twitter/?utm_medium=feed&utm_source=rss) to engage with fans and followers for years, but since we k**w most of them aren't advertising (http://mashable.com/2014/03/24/twitter-marketing-chart/?utm_medium=feed&utm_source=rss), what are they using the service for?
According to a recent Social Media Marketing University survey of more than 1,000 marketing professionals in the U.S. (http://www.smmu.com/research/), brands are mostly using Twitter to spread brand awareness. Surprisingly, driving sales is **t nearly as important to marketers.
See also: The Top 10 Most-Followed Twitter Accounts (http://mashable.com/2014/03/21/top-10-twitter-accounts/?utm_medium=feed&utm_source=rss)
The following chart, created by Statista (http://www.statista.com/chart/2050/mobile-app-usage-during-march-madness/), breaks down the top seven reasons why brands are currently using Twitter.
http://rack.1.mshcdn.com/media/ZgkyMDE0LzAzLzI2LzY1LzIwMTRfMDNfMjYuYTQ0M2QuanBnCn AJdGh1bWIJNTc1eDQwOTY-/4494806d/c63/2014_03_26_Twitter.jpg
Image: Statista (http://www.statista.com/chart/2058/reasons-to-use-twitter-as-a-marketing-tool/) Read more... (http://mashable.com/2014/03/26/twitter-brands-chart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Media (http://mashable.com/social-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Chart Of The Day (http://mashable.com/category/chart-of-the-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/mXNJa4TWnV0