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07-14-2017, 01:08 PM
We're frankly baffled that luxury smartphone maker Vertu is done for
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Incredibly rich people lacking any sense of style let out a collective gasp today, as news broke that luxury smartphone maker Vertu will be liquidated.*
Despite having a target market of moneyed assholes, of which the world is in ** short supply, the UK-based company apparently struggled to find a customer base for its $46,600 polished 18-carat red gold (http://www.vertu.com/us/en/collections/signature/shop-collection/clous-de-paris-red-gold/602646-001-01.html) phones.
We're just as shocked as you are.*
SEE ALSO: Vertu's Luxury Android Smartphone Costs $10,000 (http://mashable.com/2013/02/12/vertu-ti/)
And what brought this visionary company down? According to the BBC (http://www.bbc.com/news/tech**logy-40593936), that would be an accounting deficit of £128 million (aka the cost of roughly 3,555 Clous de Paris Red Gold Vertu smartphones).* Read more... (http://mashable.com/2017/07/13/well-who-would-have-thought/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Smartphones (http://mashable.com/category/smartphones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Vertu (http://mashable.com/category/vertu/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Conspicuous Consumption (http://mashable.com/category/conspicuous-consumption/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Consumer Tech (http://mashable.com/category/consumer-tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1500011455 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1500011455)
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Incredibly rich people lacking any sense of style let out a collective gasp today, as news broke that luxury smartphone maker Vertu will be liquidated.*
Despite having a target market of moneyed assholes, of which the world is in ** short supply, the UK-based company apparently struggled to find a customer base for its $46,600 polished 18-carat red gold (http://www.vertu.com/us/en/collections/signature/shop-collection/clous-de-paris-red-gold/602646-001-01.html) phones.
We're just as shocked as you are.*
SEE ALSO: Vertu's Luxury Android Smartphone Costs $10,000 (http://mashable.com/2013/02/12/vertu-ti/)
And what brought this visionary company down? According to the BBC (http://www.bbc.com/news/tech**logy-40593936), that would be an accounting deficit of £128 million (aka the cost of roughly 3,555 Clous de Paris Red Gold Vertu smartphones).* Read more... (http://mashable.com/2017/07/13/well-who-would-have-thought/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Smartphones (http://mashable.com/category/smartphones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Vertu (http://mashable.com/category/vertu/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Conspicuous Consumption (http://mashable.com/category/conspicuous-consumption/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Consumer Tech (http://mashable.com/category/consumer-tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1500011455 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1500011455)
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