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03-26-2014, 07:30 PM
AOL's New Ad Platform Tries to Break the Digital Spending Ceiling
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzI2L2ExL2FvbC5lZGJjYS5qcGcKcAl0aHVtYg k1NzV4MzIzIwplCWpwZw/6ee007ae/034/aol.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=AOL%27s+New+Ad+Platform+Tries+to+Break+the+Di gital+Spending+Ceiling&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F26%2Fa ol-ad-buying-one%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F26%2Faol-ad-buying-one%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
AOL is taking a new approach to attracting the ad dollars that have stubbornly avoided the digital market — if you can't beat 'em, make 'em join you.
The company is rolling out a new ad buying platform called One, which will attempt to offer marketers a one-stop shop for all display needs, including television. One integrates*display ad inventory across every type of device with data analytics features to create an advanced programmatic ad system that automates much of the process.
See also: Every Terrible Ad Cliché You've Ever Seen in One Genius Video (http://mashable.com/2014/03/25/generic-brand-ad/?utm_medium=feed&utm_source=rss)
The platform is essentially a marriage of numerous advertising efforts that AOL has been developing for some time: the efficiency of programmatic ad buying tech**logy, the analytics that give near real-time information on performance and a renewed emphasis on both online and linear television. Read more... (http://mashable.com/2014/03/26/aol-ad-buying-one/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Aol (http://mashable.com/category/aol/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Programmatic Ad Buying (http://mashable.com/category/programmatic-ad-buying/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/HtocRt7NqHU
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzI2L2ExL2FvbC5lZGJjYS5qcGcKcAl0aHVtYg k1NzV4MzIzIwplCWpwZw/6ee007ae/034/aol.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=AOL%27s+New+Ad+Platform+Tries+to+Break+the+Di gital+Spending+Ceiling&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F26%2Fa ol-ad-buying-one%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F26%2Faol-ad-buying-one%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
AOL is taking a new approach to attracting the ad dollars that have stubbornly avoided the digital market — if you can't beat 'em, make 'em join you.
The company is rolling out a new ad buying platform called One, which will attempt to offer marketers a one-stop shop for all display needs, including television. One integrates*display ad inventory across every type of device with data analytics features to create an advanced programmatic ad system that automates much of the process.
See also: Every Terrible Ad Cliché You've Ever Seen in One Genius Video (http://mashable.com/2014/03/25/generic-brand-ad/?utm_medium=feed&utm_source=rss)
The platform is essentially a marriage of numerous advertising efforts that AOL has been developing for some time: the efficiency of programmatic ad buying tech**logy, the analytics that give near real-time information on performance and a renewed emphasis on both online and linear television. Read more... (http://mashable.com/2014/03/26/aol-ad-buying-one/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Aol (http://mashable.com/category/aol/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Programmatic Ad Buying (http://mashable.com/category/programmatic-ad-buying/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/HtocRt7NqHU