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07-11-2017, 05:18 PM
Why newspapers want to band together to take on Facebook and Google
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Newspapers have long considered Facebook and Google their frenemies.
On the one hand, they rely on both to distribute their words and ads to a mass audience as print ads and subscription dollars plummet.
SEE ALSO: Facebook and Google are destroying bad online ads, which is great until they own the world (http://mashable.com/2017/06/18/facebook-google-duopoly-threat/)
But by doing so, the two tech giants have **w ballooned in size to the point where there's little room left for anyone else in the industry to breathe.
Facebook and Google **w collectively control around $.70 of every dollar spent on digital ads. The portion of three remaining dimes that isn't vacuumed up by other platforms like Twitter, Snapchat or Verizon-AOL-Yahoo! or any number of ad tech middleman is split between hundreds of media outlets each competing for a sliver of a cent. Read more... (http://mashable.com/2017/07/10/newspapers-congress-antitrust-pass/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Newspapers (http://mashable.com/category/newspapers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Media Industry (http://mashable.com/category/media-industry/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1499760404 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1499760404)
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Newspapers have long considered Facebook and Google their frenemies.
On the one hand, they rely on both to distribute their words and ads to a mass audience as print ads and subscription dollars plummet.
SEE ALSO: Facebook and Google are destroying bad online ads, which is great until they own the world (http://mashable.com/2017/06/18/facebook-google-duopoly-threat/)
But by doing so, the two tech giants have **w ballooned in size to the point where there's little room left for anyone else in the industry to breathe.
Facebook and Google **w collectively control around $.70 of every dollar spent on digital ads. The portion of three remaining dimes that isn't vacuumed up by other platforms like Twitter, Snapchat or Verizon-AOL-Yahoo! or any number of ad tech middleman is split between hundreds of media outlets each competing for a sliver of a cent. Read more... (http://mashable.com/2017/07/10/newspapers-congress-antitrust-pass/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Newspapers (http://mashable.com/category/newspapers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Media Industry (http://mashable.com/category/media-industry/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1499760404 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1499760404)
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