rss
03-24-2014, 02:41 PM
3 Strategies for Improving Your Facebook Ads
http://rack.3.mshcdn.com/media/ZgkyMDE0LzAzLzI0LzliL2ZhY2Vib29rYWRzLmMzYWZhLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/474d4d64/24e/facebook-ads2.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=3+Strategies+for+Improving+Your+Facebook+Ads&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F24%2Fs ecrets-facebook-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F24%2Fsecrets-facebook-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Facebook plays a large role in many businesses' marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization.
"Before last year, Facebook was all about what happened on Facebook," said Bob Buch, CEO of social advertising firm SocialWire (http://www.socialwire.com/). "Ad campaigns were about buying likes. In 2013, there was a major shift, and Facebook began tapping into direct-response advertisers [and marketing] products to custom audiences. This transformed their ability to drive traffic off-site." Read more... (http://mashable.com/2014/03/24/secrets-facebook-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Advertising (http://mashable.com/category/social-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Customer (http://mashable.com/category/customer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ad Campaign (http://mashable.com/category/ad-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Web Traffic (http://mashable.com/category/web-traffic/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/7WDcidtBCtc
http://rack.3.mshcdn.com/media/ZgkyMDE0LzAzLzI0LzliL2ZhY2Vib29rYWRzLmMzYWZhLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/474d4d64/24e/facebook-ads2.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=3+Strategies+for+Improving+Your+Facebook+Ads&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F24%2Fs ecrets-facebook-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F24%2Fsecrets-facebook-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Facebook plays a large role in many businesses' marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization.
"Before last year, Facebook was all about what happened on Facebook," said Bob Buch, CEO of social advertising firm SocialWire (http://www.socialwire.com/). "Ad campaigns were about buying likes. In 2013, there was a major shift, and Facebook began tapping into direct-response advertisers [and marketing] products to custom audiences. This transformed their ability to drive traffic off-site." Read more... (http://mashable.com/2014/03/24/secrets-facebook-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Advertising (http://mashable.com/category/social-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Customer (http://mashable.com/category/customer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ad Campaign (http://mashable.com/category/ad-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Web Traffic (http://mashable.com/category/web-traffic/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/7WDcidtBCtc