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03-24-2014, 03:09 AM
The Fourth Screen: How Smartwatches Could Be Used for Ads
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Will your wrist be the next billboard?
With new entries from Sony, Samsung and Motorola hitting the market, plus rumored interest from Apple, smartwatches appear to be the next emerging category in computing. Some 15% (http://www.nielsen.com/us/en/newswire/2014/tech-styles-are-consumers-really-interested-in-wearing-tech-on-their-sleeves.html) of consumers are currently using wearable tech**logy, a category that includes fitness bands and smartwatches, according to a recent study by Nielsen
Historically, such interest has meant Madison Avenue can't be far behind. "It's always app development followed by ads," said Jefferson Wang, head of wireless and mobility at the IBB Consulting Group (http://www.ibbconsulting.com/). That doesn't mean your Pebble or Sony SmartWatch will start hitting you with banner ads this year. As manufacturers try to sell consumers on smartwatches, they'll keep ad efforts at bay. After that period, however, smartwatches could be a new frontier, one in which advertisers will need to be heavily restrained, but potentially reap big rewards. Read more... (http://mashable.com/2014/03/23/smartwatches-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apps Software (http://mashable.com/apps-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Dev Design (http://mashable.com/dev-design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/6q_uQqmOrb0
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzI0L2M2L0FkX1NtYXJ0LjFmMDRhLmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/d9de322b/c57/Ad_Smart.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=The+Fourth+Screen%3A+How+Smartwatches+Could+B e+Used+for+Ads&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F23%2Fs martwatches-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F23%2Fsmartwatches-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Will your wrist be the next billboard?
With new entries from Sony, Samsung and Motorola hitting the market, plus rumored interest from Apple, smartwatches appear to be the next emerging category in computing. Some 15% (http://www.nielsen.com/us/en/newswire/2014/tech-styles-are-consumers-really-interested-in-wearing-tech-on-their-sleeves.html) of consumers are currently using wearable tech**logy, a category that includes fitness bands and smartwatches, according to a recent study by Nielsen
Historically, such interest has meant Madison Avenue can't be far behind. "It's always app development followed by ads," said Jefferson Wang, head of wireless and mobility at the IBB Consulting Group (http://www.ibbconsulting.com/). That doesn't mean your Pebble or Sony SmartWatch will start hitting you with banner ads this year. As manufacturers try to sell consumers on smartwatches, they'll keep ad efforts at bay. After that period, however, smartwatches could be a new frontier, one in which advertisers will need to be heavily restrained, but potentially reap big rewards. Read more... (http://mashable.com/2014/03/23/smartwatches-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apps Software (http://mashable.com/apps-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Dev Design (http://mashable.com/dev-design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/6q_uQqmOrb0