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06-27-2017, 03:04 PM
Hey glassholes: Apple just bought an eye-tracking company
https://i.amz.mshcdn.com/zBM2nyPvvX3o-4Eq2Ld5GymzlzU=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F519471%2F2b04fe80-6362-41e0-93d8-de4fb460a90e.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Hey+glassholes%3A+Apple+just+bought+an+eye-tracking+company&url=http%3A%2F%2Fmashable.com%2F2017%2F06%2F26%2Fa pple-eye-tracking-glasses-acquisition%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F06 %2F26%2Fapple-eye-tracking-glasses-acquisition%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Apple's attempts to hide the development of secret new products by using shell companies usually works, but some clever sleuthing by one site has revealed what may be a key component of Apple's future with augmented reality (http://mashable.com/category/augmented-reality/).*
SEE ALSO: Cardboard augmented reality goggles? Please, **. We've done this dance before. (http://mashable.com/2017/06/06/augmented-reality-cardboard-device/)
Documents have been uncovered by MacRumors that indicate Apple (http://mashable.com/category/apple/) has quietly acquired eye-tracking company SensoMotoric Instruments. In addition to tracking down acquisition documents linked to Apple attorney Gene Levoff, the site (https://www.macrumors.com/2017/06/26/apple-acquires-sensomotoric-instruments/) also spoke to an a**nymous tipster in contact with an Apple employee who confirmed the acquisition.* Read more... (http://mashable.com/2017/06/26/apple-eye-tracking-glasses-acquisition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Virtual Reality (http://mashable.com/category/virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Vr (http://mashable.com/category/vr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Augmented Reality (http://mashable.com/category/augmented-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ar (http://mashable.com/category/ar/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/7cB6Fmn-DbE
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Apple's attempts to hide the development of secret new products by using shell companies usually works, but some clever sleuthing by one site has revealed what may be a key component of Apple's future with augmented reality (http://mashable.com/category/augmented-reality/).*
SEE ALSO: Cardboard augmented reality goggles? Please, **. We've done this dance before. (http://mashable.com/2017/06/06/augmented-reality-cardboard-device/)
Documents have been uncovered by MacRumors that indicate Apple (http://mashable.com/category/apple/) has quietly acquired eye-tracking company SensoMotoric Instruments. In addition to tracking down acquisition documents linked to Apple attorney Gene Levoff, the site (https://www.macrumors.com/2017/06/26/apple-acquires-sensomotoric-instruments/) also spoke to an a**nymous tipster in contact with an Apple employee who confirmed the acquisition.* Read more... (http://mashable.com/2017/06/26/apple-eye-tracking-glasses-acquisition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Virtual Reality (http://mashable.com/category/virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Vr (http://mashable.com/category/vr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Augmented Reality (http://mashable.com/category/augmented-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ar (http://mashable.com/category/ar/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/7cB6Fmn-DbE