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06-27-2017, 02:22 AM
Twitter embraces its combative side in its most honest ad campaign yet
https://i.amz.mshcdn.com/ZeLOKSXkJBmmPWyeoIDHZnACaOk=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F519190%2F101568fa-84fa-4de0-879c-baf961a8db44.pnghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Twitter+embraces+its+combative+side+in+its+mo st+honest+ad+campaign+yet&url=http%3A%2F%2Fmashable.com%2F2017%2F06%2F26%2Ft witter-ad-campaign-honest%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F06 %2F26%2Ftwitter-ad-campaign-honest%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Twitter is **torious for its fight club atmosphere. More than any other social network, it's a place where users don't hold back in debating one a**ther, whether they be the president of the United States or a blank avatar with five followers.
While that environment can easily veer into harassment or intimidate prospective users, it has some upsides too. That's why Twitter is embracing it warts-and-all in a new ad campaign called #SeeEverySide.
SEE ALSO: Twitter is vying for your attention with new outdoor ads (http://mashable.com/2016/10/10/twitter-billboard-ads/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The three ads feature strangers arguing about the a heat wave, GOAT sport stars, and Chance the Rapper's catalog—the same kinds of conversations you might see on the platform everyday.* Read more... (http://mashable.com/2017/06/26/twitter-ad-campaign-honest/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Big Tech Companies (http://mashable.com/category/big-tech-companies/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1498511960 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1498511960)
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Twitter is **torious for its fight club atmosphere. More than any other social network, it's a place where users don't hold back in debating one a**ther, whether they be the president of the United States or a blank avatar with five followers.
While that environment can easily veer into harassment or intimidate prospective users, it has some upsides too. That's why Twitter is embracing it warts-and-all in a new ad campaign called #SeeEverySide.
SEE ALSO: Twitter is vying for your attention with new outdoor ads (http://mashable.com/2016/10/10/twitter-billboard-ads/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The three ads feature strangers arguing about the a heat wave, GOAT sport stars, and Chance the Rapper's catalog—the same kinds of conversations you might see on the platform everyday.* Read more... (http://mashable.com/2017/06/26/twitter-ad-campaign-honest/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Big Tech Companies (http://mashable.com/category/big-tech-companies/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1498511960 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1498511960)
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