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06-22-2017, 01:48 AM
Remember George Clooney's tequila company? He just sold it for $1 billion
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One of Hollywood's wealthiest men (http://www.newsweek.com/george-and-amal-clooneys-twins-will-enjoy-huge-fortune-621856) just got hundreds of millions of dollars richer.*
George Clooney has decided to sell his tequila company Casamigos to Diageo for as much as $1 billion, the company said (http://www.cnbc.com/2017/06/21/george-clooney-just-sold-his-tequila-business-for-1-billion.html)Wednesday.
SEE ALSO: George Clooney sells tequila with the help of drunken young hipsters (http://mashable.com/2015/06/20/george-clooney-tequila-ad/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The transaction, which is expected to close in the second half of 2017, will see Diageo initially pay $700 million for Casamigos, possibly paying as much as $300 million more based on the brand's performance over the next ten years.*
Remember Casamigos? The tequila company marketed (http://mashable.com/2015/06/20/george-clooney-tequila-ad/) to hipsters in a *****y, Instagram-able ad campaign in 2015? Clooney said in an email to CNBC that if you had asked him if he thought he'd have a billion-dollar company when Casamigos (which roughly translates to "house of friends") launched four years ago, he would **t have said yes.* Read more... (http://mashable.com/2017/06/21/george-clooney-tequila-company-sale/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Money (http://mashable.com/category/money/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Celebrity (http://mashable.com/category/celebrity/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), George Clooney (http://mashable.com/category/george-clooney/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tequila (http://mashable.com/category/tequila/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tequila Company (http://mashable.com/category/tequila-company/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1498073169 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1498073169)
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One of Hollywood's wealthiest men (http://www.newsweek.com/george-and-amal-clooneys-twins-will-enjoy-huge-fortune-621856) just got hundreds of millions of dollars richer.*
George Clooney has decided to sell his tequila company Casamigos to Diageo for as much as $1 billion, the company said (http://www.cnbc.com/2017/06/21/george-clooney-just-sold-his-tequila-business-for-1-billion.html)Wednesday.
SEE ALSO: George Clooney sells tequila with the help of drunken young hipsters (http://mashable.com/2015/06/20/george-clooney-tequila-ad/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The transaction, which is expected to close in the second half of 2017, will see Diageo initially pay $700 million for Casamigos, possibly paying as much as $300 million more based on the brand's performance over the next ten years.*
Remember Casamigos? The tequila company marketed (http://mashable.com/2015/06/20/george-clooney-tequila-ad/) to hipsters in a *****y, Instagram-able ad campaign in 2015? Clooney said in an email to CNBC that if you had asked him if he thought he'd have a billion-dollar company when Casamigos (which roughly translates to "house of friends") launched four years ago, he would **t have said yes.* Read more... (http://mashable.com/2017/06/21/george-clooney-tequila-company-sale/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Money (http://mashable.com/category/money/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Celebrity (http://mashable.com/category/celebrity/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), George Clooney (http://mashable.com/category/george-clooney/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tequila (http://mashable.com/category/tequila/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tequila Company (http://mashable.com/category/tequila-company/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1498073169 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1498073169)
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