rss
03-19-2014, 09:41 PM
Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE5LzFiL3NtYXJ0cGhvbmVwLjI5YmUyLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/d66be7ee/42a/smartphone-pile.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Google+and+Facebook+Control+Two-Thirds+of+U.S.+Mobile+Ad+Market&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F19%2Fg oogle-facebook-dominate-mobile-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F19%2Fgoogle-facebook-dominate-mobile-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Mobile advertising is booming, but the rising tide is primarily lifting two boats.
Facebook is nearly mo**polizing the growth in the global mobile ad industry, having more than tripled its share of the market from 2012 to 2013, according to a report from eMarketer (http://www.emarketer.com/Article/Driven-by-Facebook-Google-Mobile-Ad-Market-Soars-10537-2013/1010690) released on Wednesday. Google remains the dominant force with just under half of the mobile ad market with 49.3%, a slight decline from 2012 when it enjoyed about 53% of the market. Between Google and Facebook, the two companies how control 66.8% of the U.S. mobile ad market, according to the report
The overall global mobile advertising market more than doubled in 2013 to almost $18 billion, and is set to grow a**ther 75% this year. Read more... (http://mashable.com/2014/03/19/google-facebook-dominate-mobile-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Mobile Advertising (http://mashable.com/category/mobile-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Digital Advertising (http://mashable.com/category/digital-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/SL22XTJigHw
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE5LzFiL3NtYXJ0cGhvbmVwLjI5YmUyLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/d66be7ee/42a/smartphone-pile.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Google+and+Facebook+Control+Two-Thirds+of+U.S.+Mobile+Ad+Market&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F19%2Fg oogle-facebook-dominate-mobile-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F19%2Fgoogle-facebook-dominate-mobile-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Mobile advertising is booming, but the rising tide is primarily lifting two boats.
Facebook is nearly mo**polizing the growth in the global mobile ad industry, having more than tripled its share of the market from 2012 to 2013, according to a report from eMarketer (http://www.emarketer.com/Article/Driven-by-Facebook-Google-Mobile-Ad-Market-Soars-10537-2013/1010690) released on Wednesday. Google remains the dominant force with just under half of the mobile ad market with 49.3%, a slight decline from 2012 when it enjoyed about 53% of the market. Between Google and Facebook, the two companies how control 66.8% of the U.S. mobile ad market, according to the report
The overall global mobile advertising market more than doubled in 2013 to almost $18 billion, and is set to grow a**ther 75% this year. Read more... (http://mashable.com/2014/03/19/google-facebook-dominate-mobile-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Mobile Advertising (http://mashable.com/category/mobile-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Digital Advertising (http://mashable.com/category/digital-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/SL22XTJigHw