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03-19-2014, 07:31 AM
March Madness Trumps Pro Sports Leagues in Postseason TV Ad Spend
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You've filled out your bracket, you're brandishing your team's colors and you've set your sights on making the Final Four — **w it's officially time for March Madness (http://mashable.com/category/march-madness/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).
The NCAA men's basketball tournament starts Tuesday, and according to trend data from Kantar Media (http://kantarmedia.us/press/march-madness-generated-1-billion-ad-revenue-2013), March Madness generates more TV ad revenue than any pro sports league's postseason broadcast. Last year, the NCAA earned $1.15 billion in ad revenue during pre-game, game and post-game programming.
See also: March Madness: The 15-Minute Guide (http://mashable.com/2014/03/17/march-madness-preview/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
The tournament will be broadcast via CBS and Turner Broadcasting across CBS, TBS, TNT and truTV. For the first time ever, the semi-final round will be shown on cable Read more... (http://mashable.com/2014/03/18/march-madness-ad-revenue/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tv (http://mashable.com/category/tv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ncaa (http://mashable.com/category/ncaa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Basketball (http://mashable.com/category/basketball/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/OytthfNWGWg
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You've filled out your bracket, you're brandishing your team's colors and you've set your sights on making the Final Four — **w it's officially time for March Madness (http://mashable.com/category/march-madness/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss).
The NCAA men's basketball tournament starts Tuesday, and according to trend data from Kantar Media (http://kantarmedia.us/press/march-madness-generated-1-billion-ad-revenue-2013), March Madness generates more TV ad revenue than any pro sports league's postseason broadcast. Last year, the NCAA earned $1.15 billion in ad revenue during pre-game, game and post-game programming.
See also: March Madness: The 15-Minute Guide (http://mashable.com/2014/03/17/march-madness-preview/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
The tournament will be broadcast via CBS and Turner Broadcasting across CBS, TBS, TNT and truTV. For the first time ever, the semi-final round will be shown on cable Read more... (http://mashable.com/2014/03/18/march-madness-ad-revenue/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tv (http://mashable.com/category/tv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ncaa (http://mashable.com/category/ncaa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Basketball (http://mashable.com/category/basketball/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/OytthfNWGWg