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03-18-2014, 09:12 PM
Lyft An**unces Happy Hour, the Opposite of Surge Pricing
http://rack.3.mshcdn.com/media/ZgkyMDE0LzAzLzE4L2QwL0x5ZnRDYXJyZWQuZmM3MDguanBnCn AJdGh1bWIJNTc1eDMyMyMKZQlqcGc/1b28f414/513/Lyft-Car-red.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Lyft+An**unces+Happy+Hour%2C+the+Opposite+of+ Surge+Pricing&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F18%2Fl yft-an**unces-happy-hour-the-opposite-of-surge-pricing%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F18%2Flyft-an**unces-happy-hour-the-opposite-of-surge-pricing%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Lyft (http://mashable.com/category/lyft/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), the ridesharing app that connects available drivers with those in need of a ride, is taking a closer look at supply and demand
The San Francisco-based startup an**unced Happy Hour, a feature that will offer Lyft passengers a 10% to 50% discount on standard ride costs during times when demand for drivers is low
See also: 10 Startups to Watch in 2014 (http://mashable.com/2013/12/16/startups-to-watch-in-2014/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
Competitive ridesharing companies like Lyft, Uber (http://blog.uber.com/2012/03/14/clear-and-straight-forward-surge-pricing/), and Sidecar already take the opposite approach when things are busy, using surge pricing (http://mashable.com/2013/12/30/uber-new-years-eve/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) to elevate ride costs when demand is high. Lyft is the first ridesharing company to take this algorithmic supply and demand approach to time periods that may be slower for business, says John Zimmer, cofounder of Zimride which owns Lyft. It's a feature he believes will set Lyft apart. Read more... (http://mashable.com/2014/03/18/lyft-an**unces-happy-hour-the-opposite-of-surge-pricing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Uber (http://mashable.com/category/uber/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Happy Hour (http://mashable.com/category/happy-hour/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Lyft (http://mashable.com/category/lyft/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395162763 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395162763)http://feeds.feedburner.com/~r/Mashable/~4/u8pjFsl-VWU
http://rack.3.mshcdn.com/media/ZgkyMDE0LzAzLzE4L2QwL0x5ZnRDYXJyZWQuZmM3MDguanBnCn AJdGh1bWIJNTc1eDMyMyMKZQlqcGc/1b28f414/513/Lyft-Car-red.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Lyft+An**unces+Happy+Hour%2C+the+Opposite+of+ Surge+Pricing&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F18%2Fl yft-an**unces-happy-hour-the-opposite-of-surge-pricing%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F18%2Flyft-an**unces-happy-hour-the-opposite-of-surge-pricing%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Lyft (http://mashable.com/category/lyft/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), the ridesharing app that connects available drivers with those in need of a ride, is taking a closer look at supply and demand
The San Francisco-based startup an**unced Happy Hour, a feature that will offer Lyft passengers a 10% to 50% discount on standard ride costs during times when demand for drivers is low
See also: 10 Startups to Watch in 2014 (http://mashable.com/2013/12/16/startups-to-watch-in-2014/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
Competitive ridesharing companies like Lyft, Uber (http://blog.uber.com/2012/03/14/clear-and-straight-forward-surge-pricing/), and Sidecar already take the opposite approach when things are busy, using surge pricing (http://mashable.com/2013/12/30/uber-new-years-eve/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) to elevate ride costs when demand is high. Lyft is the first ridesharing company to take this algorithmic supply and demand approach to time periods that may be slower for business, says John Zimmer, cofounder of Zimride which owns Lyft. It's a feature he believes will set Lyft apart. Read more... (http://mashable.com/2014/03/18/lyft-an**unces-happy-hour-the-opposite-of-surge-pricing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Uber (http://mashable.com/category/uber/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Happy Hour (http://mashable.com/category/happy-hour/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Lyft (http://mashable.com/category/lyft/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395162763 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1395162763)http://feeds.feedburner.com/~r/Mashable/~4/u8pjFsl-VWU