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03-18-2014, 01:15 AM
Forget Demographics, News Consumption Is Dictated by Topic
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE3LzI0L0**Ti4xYzYwZi5qcGcKcAl0aHVtYg k1NzV4MzIzIwplCWpwZw/4af0bba5/5e6/CNN.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Forget+Demographics%2C+News+Consumption+Is+Di ctated+by+Topic&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F17%2Fn ews-consumption-survey%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F17%2Fnews-consumption-survey%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
CNN has long been k**wn to do well with breaking news events, particularly ones like the recent disappearance of Malaysian airliner Flight 370.
The continuing mystery surrounding the missing plane has led to a ratings boost (http://www.aol.com/article/2014/03/15/missing-malaysian-airlines-jet-nets-high-ratings-on-cable-news/20850540/) for the 24-hour news channel and its competitors.
A new survey has shown why — the topic and speed of news stories are the biggest drivers in how people consume media, outshining demographics or ideology.
See also: Timeline: The Mystery of Malaysia Airlines Flight 370 (http://mashable.com/2014/03/13/timeline-malaysia-airlines-flight-370/?utm_medium=feed&utm_source=rss)
The study highlights what has been seen as a long-standing problem for companies like CNN — strong performance during news cycles that favor its format, but weakness on topics that are more evergreen. Read more... (http://mashable.com/2014/03/17/news-consumption-survey/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Cnn (http://mashable.com/category/cnn/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Cable News (http://mashable.com/category/cable-news/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Malaysia Airlines (http://mashable.com/category/malaysia-airlines/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/d0P-cxfvkdk
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE3LzI0L0**Ti4xYzYwZi5qcGcKcAl0aHVtYg k1NzV4MzIzIwplCWpwZw/4af0bba5/5e6/CNN.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Forget+Demographics%2C+News+Consumption+Is+Di ctated+by+Topic&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F17%2Fn ews-consumption-survey%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F17%2Fnews-consumption-survey%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
CNN has long been k**wn to do well with breaking news events, particularly ones like the recent disappearance of Malaysian airliner Flight 370.
The continuing mystery surrounding the missing plane has led to a ratings boost (http://www.aol.com/article/2014/03/15/missing-malaysian-airlines-jet-nets-high-ratings-on-cable-news/20850540/) for the 24-hour news channel and its competitors.
A new survey has shown why — the topic and speed of news stories are the biggest drivers in how people consume media, outshining demographics or ideology.
See also: Timeline: The Mystery of Malaysia Airlines Flight 370 (http://mashable.com/2014/03/13/timeline-malaysia-airlines-flight-370/?utm_medium=feed&utm_source=rss)
The study highlights what has been seen as a long-standing problem for companies like CNN — strong performance during news cycles that favor its format, but weakness on topics that are more evergreen. Read more... (http://mashable.com/2014/03/17/news-consumption-survey/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Cnn (http://mashable.com/category/cnn/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Cable News (http://mashable.com/category/cable-news/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Malaysia Airlines (http://mashable.com/category/malaysia-airlines/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/d0P-cxfvkdk