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06-11-2017, 12:15 AM
GoPro isn't worried about Snapchat Spectacles at all
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When Snapchat Spectacles (http://mashable.com/category/snapchat-spectacles/) launched last year, the reaction from people who bought and used it was: Oh shit, GoPro is so dead.
And I'm **t gonna lie, I kinda felt the same, even though I really like GoPro's action cameras, and have owned too many to remember over the years.
That GoPro (http://mashable.com/category/gopro/) is screwed and should sell itself (perhaps, even to a Snap, Inc.) is a tired and repetitive story (http://mashable.com/2016/11/03/gopro-crash-earnings/) you hear every quarter during the company's earnings calls.
SEE ALSO: GoPro's palm-sized Fusion 360 camera is the equivalent of 6 GoPros (http://mashable.com/2017/06/08/gopro-fusion-360-degree-camera-hands-on/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
But those who are bearish on GoPro's future don't understand the company. They're misguided by focusing on what GoPro was as opposed to what it is today. GoPro isn't just a hardware company selling action cameras anymore, it's a lifestyle brand and movement (http://mashable.com/2015/07/06/gopro-ceo-vr-drones-cloud/) intensely focused on helping creators tell better stories. Read more... (http://mashable.com/2017/06/10/gopro-ceo-nick-woodman-snapchat-spectacles-stories-copying/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Instagram (http://mashable.com/category/instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Gopro (http://mashable.com/category/gopro/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Stories (http://mashable.com/category/stories/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Spectacles (http://mashable.com/category/spectacles/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1497119294 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1497119294)
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When Snapchat Spectacles (http://mashable.com/category/snapchat-spectacles/) launched last year, the reaction from people who bought and used it was: Oh shit, GoPro is so dead.
And I'm **t gonna lie, I kinda felt the same, even though I really like GoPro's action cameras, and have owned too many to remember over the years.
That GoPro (http://mashable.com/category/gopro/) is screwed and should sell itself (perhaps, even to a Snap, Inc.) is a tired and repetitive story (http://mashable.com/2016/11/03/gopro-crash-earnings/) you hear every quarter during the company's earnings calls.
SEE ALSO: GoPro's palm-sized Fusion 360 camera is the equivalent of 6 GoPros (http://mashable.com/2017/06/08/gopro-fusion-360-degree-camera-hands-on/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
But those who are bearish on GoPro's future don't understand the company. They're misguided by focusing on what GoPro was as opposed to what it is today. GoPro isn't just a hardware company selling action cameras anymore, it's a lifestyle brand and movement (http://mashable.com/2015/07/06/gopro-ceo-vr-drones-cloud/) intensely focused on helping creators tell better stories. Read more... (http://mashable.com/2017/06/10/gopro-ceo-nick-woodman-snapchat-spectacles-stories-copying/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Instagram (http://mashable.com/category/instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Gopro (http://mashable.com/category/gopro/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Stories (http://mashable.com/category/stories/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Spectacles (http://mashable.com/category/spectacles/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1497119294 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1497119294)
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