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06-07-2017, 11:51 PM
Tidal's latest '4:44' ads have birthed hilarious theories about Jay-Z and Beyoncé
http://i.amz.mshcdn.com/azB-6S8PRaR_b4P8T6Jf3X_PYRk=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F500838%2Fc9d11c06-c256-4df1-9163-4d544ad6a68b.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Tidal%27s+latest+%274%3A44%27+ads+have+birthe d+hilarious+theories+about+Jay-Z+and+Beyonc%C3%A9&url=http%3A%2F%2Fmashable.com%2F2017%2F06%2F07%2F4 44-jay-z-theories%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F06 %2F07%2F444-jay-z-theories%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Before the ads went up around New York City and online, 4:44 was just a time.*
**w, thanks to mysterious promo from Tidal (http://www.spin.com/2017/06/tidal-444-project-teaser/) that has popped up around the city, it means a whole heap of things—perhaps even a new Jay-Z (http://mashable.com/category/jay-z/) album. While there's ** confirmation on whether or **t he's dropping a project on his streaming service, the theories have been cooking up in the minds of fans, and well, see below for yourself.*
SEE ALSO: Here's what Jay Z's world will look like by the time his insane new deal is up (http://mashable.com/2017/05/12/jay-z-10-year-deal/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The Carter Twins (http://mashable.com/2017/02/01/beyonce-pregnant-with-twins/) have already arrived—and were born on June 4th (maybe at 4:44 AM/PM)
IV: XLIV = 4:44
Jay an**uncing that the twins were born on June 4. 4 is their number.
Hush. My conspiracy theory is as good as any otherpic.twitter.com/q4uk4JFtGa (https://t.co/q4uk4JFtGa)
— April (@Reig**fApril) June 7, 2017 (https://twitter.com/Reig**fApril/status/872252010481025025) Read more... (http://mashable.com/2017/06/07/444-jay-z-theories/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Watercooler (http://mashable.com/category/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Conversations (http://mashable.com/conversations/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Beyonce (http://mashable.com/category/beyonce/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tidal (http://mashable.com/category/tidal/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Jay Z (http://mashable.com/category/jay-z/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/J12K6ANT-uo
http://i.amz.mshcdn.com/azB-6S8PRaR_b4P8T6Jf3X_PYRk=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F500838%2Fc9d11c06-c256-4df1-9163-4d544ad6a68b.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Tidal%27s+latest+%274%3A44%27+ads+have+birthe d+hilarious+theories+about+Jay-Z+and+Beyonc%C3%A9&url=http%3A%2F%2Fmashable.com%2F2017%2F06%2F07%2F4 44-jay-z-theories%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F06 %2F07%2F444-jay-z-theories%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Before the ads went up around New York City and online, 4:44 was just a time.*
**w, thanks to mysterious promo from Tidal (http://www.spin.com/2017/06/tidal-444-project-teaser/) that has popped up around the city, it means a whole heap of things—perhaps even a new Jay-Z (http://mashable.com/category/jay-z/) album. While there's ** confirmation on whether or **t he's dropping a project on his streaming service, the theories have been cooking up in the minds of fans, and well, see below for yourself.*
SEE ALSO: Here's what Jay Z's world will look like by the time his insane new deal is up (http://mashable.com/2017/05/12/jay-z-10-year-deal/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The Carter Twins (http://mashable.com/2017/02/01/beyonce-pregnant-with-twins/) have already arrived—and were born on June 4th (maybe at 4:44 AM/PM)
IV: XLIV = 4:44
Jay an**uncing that the twins were born on June 4. 4 is their number.
Hush. My conspiracy theory is as good as any otherpic.twitter.com/q4uk4JFtGa (https://t.co/q4uk4JFtGa)
— April (@Reig**fApril) June 7, 2017 (https://twitter.com/Reig**fApril/status/872252010481025025) Read more... (http://mashable.com/2017/06/07/444-jay-z-theories/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Watercooler (http://mashable.com/category/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Conversations (http://mashable.com/conversations/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Beyonce (http://mashable.com/category/beyonce/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tidal (http://mashable.com/category/tidal/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Jay Z (http://mashable.com/category/jay-z/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/J12K6ANT-uo