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06-07-2017, 11:00 AM
PETA's new formula: deception, manipulation, and fake animal abuse
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PETA has hit a breathtaking new low.
The animal-rights group has produced a disturbing new video that depicts a cat suffering at the hands of its owner. It’s difficult to watch. It’s also completely fake.*
But it looks real; it is a skilled CGI work clearly meant to deceive viewers. **w, PETA is trying to enlist complicit media organizations to k**wingly publish the fake video in an effort to make the lie go viral.
Press Kitchen, a PR agency, approached Mashable via email with the story late last week, completely unprompted, and we initially ig**red the pitch. The agency pitched the idea in two additional emails. Read more... (http://mashable.com/2017/06/06/peta-fake-animal-abuse-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Peta (http://mashable.com/category/peta/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Animal Abuse (http://mashable.com/category/animal-abuse/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fake News (http://mashable.com/category/fake-news/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Culture (http://mashable.com/culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1496805964 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1496805964)
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PETA has hit a breathtaking new low.
The animal-rights group has produced a disturbing new video that depicts a cat suffering at the hands of its owner. It’s difficult to watch. It’s also completely fake.*
But it looks real; it is a skilled CGI work clearly meant to deceive viewers. **w, PETA is trying to enlist complicit media organizations to k**wingly publish the fake video in an effort to make the lie go viral.
Press Kitchen, a PR agency, approached Mashable via email with the story late last week, completely unprompted, and we initially ig**red the pitch. The agency pitched the idea in two additional emails. Read more... (http://mashable.com/2017/06/06/peta-fake-animal-abuse-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Peta (http://mashable.com/category/peta/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Animal Abuse (http://mashable.com/category/animal-abuse/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fake News (http://mashable.com/category/fake-news/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Culture (http://mashable.com/culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1496805964 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1496805964)
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