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06-06-2017, 07:45 AM
Snapchat buys a company to help it better track your whereabouts
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Snap may have lost a bunch of money last quarter, and by a bunch we mean $2.2 billion. But it's just a young company trying to build a sustainable business model—and that means adding some "creepy" advertising.*
SEE ALSO: Snapchat's new 'limitless' snaps will change everything (http://mashable.com/2017/05/09/snapchat-update-**-time-limit/)
Placed, its latest acquisition first reported by GeekWire (https://www.geekwire.com/2017/snapchat-parent-snap-acquires-placed-seattle-startup-tracks-consumer-location/) Monday and confirmed to Mashable by Snap, may help on that mission.*
The Seattle-based startup is focused on tracking and measuring consumers locations via their smartphones and using those insights to empower mobile advertising.*
Snapchat already offers a "Snap to Store" product that helps advertisers track sales from online to in-store, but that product is limited to only Snapchat and snap data. For example, 80 percent of Snapchat users take snaps in restaurants, according to a study by Greenberg Strategy (http://mashable.com/2017/04/12/snapchat-snap-to-store-data/) that Snap commissioned.* Read more... (http://mashable.com/2017/06/05/snapchat-buys-placed-location-tracking-startup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Digital Advertising (http://mashable.com/category/digital-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Location Tracking (http://mashable.com/category/location-tracking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1496706095 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1496706095)
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Snap may have lost a bunch of money last quarter, and by a bunch we mean $2.2 billion. But it's just a young company trying to build a sustainable business model—and that means adding some "creepy" advertising.*
SEE ALSO: Snapchat's new 'limitless' snaps will change everything (http://mashable.com/2017/05/09/snapchat-update-**-time-limit/)
Placed, its latest acquisition first reported by GeekWire (https://www.geekwire.com/2017/snapchat-parent-snap-acquires-placed-seattle-startup-tracks-consumer-location/) Monday and confirmed to Mashable by Snap, may help on that mission.*
The Seattle-based startup is focused on tracking and measuring consumers locations via their smartphones and using those insights to empower mobile advertising.*
Snapchat already offers a "Snap to Store" product that helps advertisers track sales from online to in-store, but that product is limited to only Snapchat and snap data. For example, 80 percent of Snapchat users take snaps in restaurants, according to a study by Greenberg Strategy (http://mashable.com/2017/04/12/snapchat-snap-to-store-data/) that Snap commissioned.* Read more... (http://mashable.com/2017/06/05/snapchat-buys-placed-location-tracking-startup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Digital Advertising (http://mashable.com/category/digital-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Location Tracking (http://mashable.com/category/location-tracking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1496706095 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1496706095)
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