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03-14-2014, 05:48 PM
Report: Desktop Search Poised for 'Significant Decline' This Year
http://rack.0.mshcdn.com/media/ZgkyMDE0LzAzLzE0LzU5L01vYmlsZVNlYXJjLjI3YWMwLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/f4289ab6/9ee/Mobile-Search.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Report%3A+Desktop+Search+Poised+for+%27Signif icant+Decline%27+This+Year&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F14%2Fm obile-search-ad-revenues%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F14%2Fmobile-search-ad-revenues%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
The switch to mobile is hitting the search advertising business in the United States, according to a report from eMarketer.
The researcher predicts (http://www.emarketer.com/Article/Desktop-Search-Decline-14-Billion-Google-Users-Shift-Mobile/1010668) a "significant decline" of 9.4% or $1.4 billion in desktop advertising this year. Revenues for desktop search are expected to continue to decline over coming years; by 2018, they will be down 33.1%. On mobile, it's the opposite: Search revenues rose 120.8% last year and are projected to grow a**ther 82.3% in 2014
See also: Yahoo's New Long Game: Contextual Search (http://mashable.com/2014/02/12/yahoo-contextual-search/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
U.S. revenues for mobile search will total $9.02 billion this year, versus $13.57 billion for desktop search. Some 76.4% of Google's search ad revenues came from desktop. eMarketer predicts that share will fall to 66.3% in 2014 as desktop search revenues fall $770 million. A $1.76 billion increase in mobile search, however, will more than make up the difference. Read more... (http://mashable.com/2014/03/14/mobile-search-ad-revenues/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Mobile Advertising (http://mashable.com/category/mobile-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Search Advertising (http://mashable.com/category/search-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/4dNLgIiMg2I
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The switch to mobile is hitting the search advertising business in the United States, according to a report from eMarketer.
The researcher predicts (http://www.emarketer.com/Article/Desktop-Search-Decline-14-Billion-Google-Users-Shift-Mobile/1010668) a "significant decline" of 9.4% or $1.4 billion in desktop advertising this year. Revenues for desktop search are expected to continue to decline over coming years; by 2018, they will be down 33.1%. On mobile, it's the opposite: Search revenues rose 120.8% last year and are projected to grow a**ther 82.3% in 2014
See also: Yahoo's New Long Game: Contextual Search (http://mashable.com/2014/02/12/yahoo-contextual-search/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
U.S. revenues for mobile search will total $9.02 billion this year, versus $13.57 billion for desktop search. Some 76.4% of Google's search ad revenues came from desktop. eMarketer predicts that share will fall to 66.3% in 2014 as desktop search revenues fall $770 million. A $1.76 billion increase in mobile search, however, will more than make up the difference. Read more... (http://mashable.com/2014/03/14/mobile-search-ad-revenues/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Mobile Advertising (http://mashable.com/category/mobile-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Search Advertising (http://mashable.com/category/search-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/4dNLgIiMg2I