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03-14-2014, 04:42 PM
How Steve Jobs and Masayoshi Son Brought the iPhone to Japan
http://rack.3.mshcdn.com/media/ZgkyMDE0LzAzLzE0LzAzL1N0ZXZlSm9ic2lQLjZiN2E3LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/7b70d6dd/cbb/Steve-Jobs-iPhone-Japan.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=How+Steve+Jobs+and+Masayoshi+Son+Brought+the+ iPhone+to+Japan&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F14%2Fs teve-jobs-iphone-japan%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F14%2Fsteve-jobs-iphone-japan%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
The iPhone, it's safe to say, is big in Japan. Toward the end of last year, three out of every four smartphones sold in Japan (http://www.bloomberg.com/news/2013-11-28/apple-won-76-of-japan-smartphone-sales-in-october-kantar-says.html) was an iPhone, according to market researcher Kantar Worldpanel ComTech. Tim Cook said during Apple's most recent earnings call that its phone sales in the country shot up 40% after it signed a deal with NTT Docomo.
Breaking into Japan was ** cheap trick. To get there, Steve Jobs took a chance on a self-made Japanese billionaire who had a crude drawing of an iPod phone and ** mobile carrier to speak of. SoftBank CEO Masayoshi Son recounted how he scored the deal to become the iPhone's exclusive carrier in Japan (http://www.bloomberg.com/news/2010-08-23/softbank-rival-to-offer-sim-card-that-erodes-iphone-exclusivity-in-japan.html) in a television interview with Charlie Rose that aired this week. Read more... (http://mashable.com/2014/03/14/steve-jobs-iphone-japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Iphone (http://mashable.com/category/iphone/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Japan (http://mashable.com/category/japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Steve Jobs (http://mashable.com/category/steve-jobs/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Mobile Carriers (http://mashable.com/category/mobile-carriers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Smartphones (http://mashable.com/category/smartphones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/QhrsxrAu5KI
http://rack.3.mshcdn.com/media/ZgkyMDE0LzAzLzE0LzAzL1N0ZXZlSm9ic2lQLjZiN2E3LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/7b70d6dd/cbb/Steve-Jobs-iPhone-Japan.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=How+Steve+Jobs+and+Masayoshi+Son+Brought+the+ iPhone+to+Japan&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F14%2Fs teve-jobs-iphone-japan%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F14%2Fsteve-jobs-iphone-japan%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
The iPhone, it's safe to say, is big in Japan. Toward the end of last year, three out of every four smartphones sold in Japan (http://www.bloomberg.com/news/2013-11-28/apple-won-76-of-japan-smartphone-sales-in-october-kantar-says.html) was an iPhone, according to market researcher Kantar Worldpanel ComTech. Tim Cook said during Apple's most recent earnings call that its phone sales in the country shot up 40% after it signed a deal with NTT Docomo.
Breaking into Japan was ** cheap trick. To get there, Steve Jobs took a chance on a self-made Japanese billionaire who had a crude drawing of an iPod phone and ** mobile carrier to speak of. SoftBank CEO Masayoshi Son recounted how he scored the deal to become the iPhone's exclusive carrier in Japan (http://www.bloomberg.com/news/2010-08-23/softbank-rival-to-offer-sim-card-that-erodes-iphone-exclusivity-in-japan.html) in a television interview with Charlie Rose that aired this week. Read more... (http://mashable.com/2014/03/14/steve-jobs-iphone-japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Iphone (http://mashable.com/category/iphone/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Japan (http://mashable.com/category/japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Steve Jobs (http://mashable.com/category/steve-jobs/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Mobile Carriers (http://mashable.com/category/mobile-carriers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Smartphones (http://mashable.com/category/smartphones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/QhrsxrAu5KI