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03-14-2014, 06:40 AM
Facebook Sends Visitors to News Sites, But Doesn't Make Them Stay
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE0LzM1L21hbnduZXdzcGFwLmNhMjc0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/12ef8d2b/0fc/man-w-newspaper.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Facebook+Sends+Visitors+to+News+Sites%2C+But+ Doesn%27t+Make+Them+Stay&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F13%2Fn ews-homepage-facebook%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F13%2Fnews-homepage-facebook%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Social media is great for finding unique content from sources you might **t otherwise visit — but loyalty still matters in the news business. That's according to new data (http://www.journalism.org/2014/03/13/social-search-direct/) from the Pew Research Journalism Project (http://www.journalism.org/).
Readers who visit a publication's homepage spend nearly three times as long on the site as those who visit via Facebook (http://mashable.com/category/facebook/?utm_medium=feed&utm_source=rss) or a web search, according to Pew's data
Those loyal homepage users visit more than four times as many pages on the site in a given month, and visit the site overall nearly three times as often
See also: 9 Social Media Hoaxes You Fell for in 2013 (http://mashable.com/2013/12/17/social-media-hoaxes-2013/?utm_medium=feed&utm_source=rss)
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzEzLzA5L1NjcmVlbl**b3QyLjU1MjRhLnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/05a7fbb5/5c4/Screen-Shot-2014-03-13-at-12.09.56-PM.png
News consumers who visit a publication's site by going to the homepage spend more time and read more stories than those who come via Facebook or an internet search
Image: Pew Research Center (http://www.journalism.org/2014/03/13/social-search-direct/) Read more... (http://mashable.com/2014/03/13/news-homepage-facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about News (http://mashable.com/category/news/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Fox News (http://mashable.com/category/fox-news/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Cnn (http://mashable.com/category/cnn/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), News Readers (http://mashable.com/category/news-readers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/tgnHihJrORo
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE0LzM1L21hbnduZXdzcGFwLmNhMjc0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/12ef8d2b/0fc/man-w-newspaper.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Facebook+Sends+Visitors+to+News+Sites%2C+But+ Doesn%27t+Make+Them+Stay&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F13%2Fn ews-homepage-facebook%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F13%2Fnews-homepage-facebook%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Social media is great for finding unique content from sources you might **t otherwise visit — but loyalty still matters in the news business. That's according to new data (http://www.journalism.org/2014/03/13/social-search-direct/) from the Pew Research Journalism Project (http://www.journalism.org/).
Readers who visit a publication's homepage spend nearly three times as long on the site as those who visit via Facebook (http://mashable.com/category/facebook/?utm_medium=feed&utm_source=rss) or a web search, according to Pew's data
Those loyal homepage users visit more than four times as many pages on the site in a given month, and visit the site overall nearly three times as often
See also: 9 Social Media Hoaxes You Fell for in 2013 (http://mashable.com/2013/12/17/social-media-hoaxes-2013/?utm_medium=feed&utm_source=rss)
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzEzLzA5L1NjcmVlbl**b3QyLjU1MjRhLnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/05a7fbb5/5c4/Screen-Shot-2014-03-13-at-12.09.56-PM.png
News consumers who visit a publication's site by going to the homepage spend more time and read more stories than those who come via Facebook or an internet search
Image: Pew Research Center (http://www.journalism.org/2014/03/13/social-search-direct/) Read more... (http://mashable.com/2014/03/13/news-homepage-facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about News (http://mashable.com/category/news/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Fox News (http://mashable.com/category/fox-news/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Cnn (http://mashable.com/category/cnn/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), News Readers (http://mashable.com/category/news-readers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/tgnHihJrORo