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03-13-2014, 09:20 PM
Facebook Says Video Ads to Hit News Feed 'Over the Next Few Months'
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzEzL2NlL0ZhY2Vib29rLmpwLjljOWQzLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/fd2972c7/438/Facebook.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Facebook+Says+Video+Ads+to+Hit+News+Feed+%27O ver+the+Next+Few+Months%27&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F13%2Ff acebook-video-ads-news-feed%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F13%2Ffacebook-video-ads-news-feed%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Video ads will come to your Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) news feed "over the next few months," the company an**unced on Thursday.
In a blog post, the company wrote that its 15-second Premium Video Ads are rolling out with an unnamed "select group of advertisers." The ads will auto-play, but are soundless unless you click on them. Facebook will sell and measure the ads "in a way that's similar to how advertisers already buy and measure ads on TV," according to the post from Facebook, which is based on Targeted Gross Rating Points to reach a specific audience over a short period of time
See also: 20 Things Your Most An**ying Friends Do on Facebook (http://mashable.com/2012/08/14/facebook-an**ying/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/03/13/facebook-video-ads-news-feed/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/lqlTIavUdng
http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzEzL2NlL0ZhY2Vib29rLmpwLjljOWQzLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/fd2972c7/438/Facebook.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Facebook+Says+Video+Ads+to+Hit+News+Feed+%27O ver+the+Next+Few+Months%27&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F13%2Ff acebook-video-ads-news-feed%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F13%2Ffacebook-video-ads-news-feed%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Video ads will come to your Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) news feed "over the next few months," the company an**unced on Thursday.
In a blog post, the company wrote that its 15-second Premium Video Ads are rolling out with an unnamed "select group of advertisers." The ads will auto-play, but are soundless unless you click on them. Facebook will sell and measure the ads "in a way that's similar to how advertisers already buy and measure ads on TV," according to the post from Facebook, which is based on Targeted Gross Rating Points to reach a specific audience over a short period of time
See also: 20 Things Your Most An**ying Friends Do on Facebook (http://mashable.com/2012/08/14/facebook-an**ying/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/03/13/facebook-video-ads-news-feed/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/lqlTIavUdng