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03-13-2014, 06:21 PM
Coming Soon to Ethiopia: Heineken and KFC?
http://rack.3.mshcdn.com/media/ZgkyMDE0LzAzLzEzLzAyL0V0aGlvcGlhbm1hLmNhYmUzLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/8e336c77/35f/Ethiopian-market.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Coming+Soon+to+Ethiopia%3A+Heineken+and+KFC%3 F&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F13%2Fe thiopia-gets-brand-names%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F13%2Fethiopia-gets-brand-names%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Ethiopia is a largely agricultural nation of 94 million people that endures frequent droughts and famine, with a per capita income of just over $100 per month. Is it ready for Heineken beer and KFC chicken outlets?
The companies behind these global brands think it may be. Amsterdam-based Heineken is scheduled to open a $127 million brewery in mid-2014 on the outskirts of the capital, Addis Ababa. Unilever, the British-Dutch consumer-products giant, an**unced plans this month to open a factory near Addis Ababa that's expected to produce detergents such as Omo. Louisville-based Yum! Brands Inc., which owns KFC, is also considering a move into Ethiopia. Read more... (http://mashable.com/2014/03/13/ethiopia-gets-brand-names/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Market (http://mashable.com/category/market/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Eco**my (http://mashable.com/category/eco**my/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Kfc (http://mashable.com/category/kfc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Heineken (http://mashable.com/category/heineken/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Africa (http://mashable.com/category/africa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/sdYxSXotiPk
http://rack.3.mshcdn.com/media/ZgkyMDE0LzAzLzEzLzAyL0V0aGlvcGlhbm1hLmNhYmUzLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/8e336c77/35f/Ethiopian-market.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Coming+Soon+to+Ethiopia%3A+Heineken+and+KFC%3 F&src=http%3A%2F%2Fmashable.com%2F2014%2F03%2F13%2Fe thiopia-gets-brand-names%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F03 %2F13%2Fethiopia-gets-brand-names%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Ethiopia is a largely agricultural nation of 94 million people that endures frequent droughts and famine, with a per capita income of just over $100 per month. Is it ready for Heineken beer and KFC chicken outlets?
The companies behind these global brands think it may be. Amsterdam-based Heineken is scheduled to open a $127 million brewery in mid-2014 on the outskirts of the capital, Addis Ababa. Unilever, the British-Dutch consumer-products giant, an**unced plans this month to open a factory near Addis Ababa that's expected to produce detergents such as Omo. Louisville-based Yum! Brands Inc., which owns KFC, is also considering a move into Ethiopia. Read more... (http://mashable.com/2014/03/13/ethiopia-gets-brand-names/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Market (http://mashable.com/category/market/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Eco**my (http://mashable.com/category/eco**my/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Kfc (http://mashable.com/category/kfc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Heineken (http://mashable.com/category/heineken/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Africa (http://mashable.com/category/africa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/sdYxSXotiPk