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05-26-2017, 04:12 PM
A**ther social media marketing campaign just went horribly wrong
http://i.amz.mshcdn.com/dJmfVrUjWzoEQWWQdv4lk-vEv6M=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F489278%2Fb02caa61-6b39-4142-96c5-3b3bc703ef51.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=A**ther+social+media+marketing+campaign+just+ went+horribly+wrong&url=http%3A%2F%2Fmashable.com%2F2017%2F05%2F25%2Fw alkers-crisps-social-media-campaign-trolls%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F05 %2F25%2Fwalkers-crisps-social-media-campaign-trolls%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
What started in**cently e**ugh as a giveaway of free soccer tickets to the UEFA Champions League final took a turn for the worse thanks to a handful of online trolls.
SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash (http://mashable.com/2017/04/05/pepsi-pulls-kendall-jenner-ad/)
Walkers, the snack company that brings the UK its flavored crisps and other treats, started a social media campaign Thursday, asking fans who wanted to win tickets to tweet a selfie with the #WalkersWave hashtag.
The tweets were turned into a video of former soccer player Gary Lineker waving the "selfies" in front of the background of a stadium.
But trolls quickly realized the selfies weren't being closely vetted before getting on screen, so everyone from ****** killers to convicted felons to communist dictators made it onto the site with the sportscaster unwittingly waving the disturbing faces. * Read more... (http://mashable.com/2017/05/25/walkers-crisps-social-media-campaign-trolls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Trolls (http://mashable.com/category/trolls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Social Media Campaign (http://mashable.com/category/social-media-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Walkers (http://mashable.com/category/walkers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Uefa Champions League (http://mashable.com/category/uefa-champions-league/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and ****** Killers (http://mashable.com/category/******-killers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1495782204 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1495782204)
http://feeds.feedburner.com/~r/Mashable/~4/XCeq5od_pSE
http://i.amz.mshcdn.com/dJmfVrUjWzoEQWWQdv4lk-vEv6M=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F489278%2Fb02caa61-6b39-4142-96c5-3b3bc703ef51.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=A**ther+social+media+marketing+campaign+just+ went+horribly+wrong&url=http%3A%2F%2Fmashable.com%2F2017%2F05%2F25%2Fw alkers-crisps-social-media-campaign-trolls%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F05 %2F25%2Fwalkers-crisps-social-media-campaign-trolls%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
What started in**cently e**ugh as a giveaway of free soccer tickets to the UEFA Champions League final took a turn for the worse thanks to a handful of online trolls.
SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash (http://mashable.com/2017/04/05/pepsi-pulls-kendall-jenner-ad/)
Walkers, the snack company that brings the UK its flavored crisps and other treats, started a social media campaign Thursday, asking fans who wanted to win tickets to tweet a selfie with the #WalkersWave hashtag.
The tweets were turned into a video of former soccer player Gary Lineker waving the "selfies" in front of the background of a stadium.
But trolls quickly realized the selfies weren't being closely vetted before getting on screen, so everyone from ****** killers to convicted felons to communist dictators made it onto the site with the sportscaster unwittingly waving the disturbing faces. * Read more... (http://mashable.com/2017/05/25/walkers-crisps-social-media-campaign-trolls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Trolls (http://mashable.com/category/trolls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Social Media Campaign (http://mashable.com/category/social-media-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Walkers (http://mashable.com/category/walkers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Uefa Champions League (http://mashable.com/category/uefa-champions-league/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and ****** Killers (http://mashable.com/category/******-killers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1495782204 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1495782204)
http://feeds.feedburner.com/~r/Mashable/~4/XCeq5od_pSE