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05-11-2017, 01:10 PM
German insurance ad slammed for its 'cheap ripoff' of a Maori haka
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Unfortunate that it has to be said in 2017, but please don't appropriate other peoples' culture.
A German insurance company, ARAG, is facing online backlash for a TV spot that features a dance imitating a traditional Maōri haka (http://mashable.com/2017/05/02/maori-haka-baby-warrior/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), a culturally important dance performed on significant occasions (http://mashable.com/2017/04/25/haka-mental-health-anzac-day-2017/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) and imbued with reverence.*
SEE ALSO: Activists want you to shame these major corporations for their ties to Trump (http://mashable.com/2017/05/08/backersofhate-corporations-supporting-trump/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The ad features actors performing the haka, or at least a dance inspired by it, in the middle of a street, chanting in German.
ARAG said in a Facebook comment (https://www.facebook.com/ARAG/videos/10155253071393894/?comment_id=10155268211403894&comment_tracking=%7B%22tn%22%3A%22R0%22%7D) that the haka is "ideally suited to bring our messages across," due to its "rhythm, impressive gestures and facial expressions and determination."* Read more... (http://mashable.com/2017/05/11/german-ad-haka-appropriation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), New Zealand (http://mashable.com/category/new-zealand/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertisment (http://mashable.com/category/advertisment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Maori (http://mashable.com/category/maori/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1494494028 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1494494028)
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Unfortunate that it has to be said in 2017, but please don't appropriate other peoples' culture.
A German insurance company, ARAG, is facing online backlash for a TV spot that features a dance imitating a traditional Maōri haka (http://mashable.com/2017/05/02/maori-haka-baby-warrior/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), a culturally important dance performed on significant occasions (http://mashable.com/2017/04/25/haka-mental-health-anzac-day-2017/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) and imbued with reverence.*
SEE ALSO: Activists want you to shame these major corporations for their ties to Trump (http://mashable.com/2017/05/08/backersofhate-corporations-supporting-trump/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The ad features actors performing the haka, or at least a dance inspired by it, in the middle of a street, chanting in German.
ARAG said in a Facebook comment (https://www.facebook.com/ARAG/videos/10155253071393894/?comment_id=10155268211403894&comment_tracking=%7B%22tn%22%3A%22R0%22%7D) that the haka is "ideally suited to bring our messages across," due to its "rhythm, impressive gestures and facial expressions and determination."* Read more... (http://mashable.com/2017/05/11/german-ad-haka-appropriation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), New Zealand (http://mashable.com/category/new-zealand/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertisment (http://mashable.com/category/advertisment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Maori (http://mashable.com/category/maori/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1494494028 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1494494028)
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