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05-11-2017, 12:31 AM
Can Google's ad blocker save the online ad industry from itself?
http://i.amz.mshcdn.com/byQ_FDZvckZ_bMUavAPKjdvBlNI=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F472389%2F9316586c-b0db-4ffb-9c9e-944a3bcec4ab.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Can+Google%27s+ad+blocker+save+the+online+ad+ industry+from+itself%3F&url=http%3A%2F%2Fmashable.com%2F2017%2F05%2F10%2Fc an-ad-blocking-save-the-ad-industry%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F05 %2F10%2Fcan-ad-blocking-save-the-ad-industry%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
The idea that Google, the web's biggest advertising company, is reportedly preparing to launch an ad blocker (http://mashable.com/2017/04/19/google-ad-blocker-chrome/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) sounds absurd on its face. It's a bit like a jewelry store hiring a ring of diamond thieves or the postal service unleashing a pack of roving neighborhood dogs.
But it's more understandable when you consider one fundamental truth about ad blocking companies: They don't exist to block ads —*they exist to serve as middlemen between ads and consumers. The biggest ad blockers charge the biggest advertising vendors to let their ads pass through their software. They're better described as ad filters than ad blockers. Read more... (http://mashable.com/2017/05/10/can-ad-blocking-save-the-ad-industry/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ad Blocking (http://mashable.com/category/ad-blocking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1494448630 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1494448630)
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The idea that Google, the web's biggest advertising company, is reportedly preparing to launch an ad blocker (http://mashable.com/2017/04/19/google-ad-blocker-chrome/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) sounds absurd on its face. It's a bit like a jewelry store hiring a ring of diamond thieves or the postal service unleashing a pack of roving neighborhood dogs.
But it's more understandable when you consider one fundamental truth about ad blocking companies: They don't exist to block ads —*they exist to serve as middlemen between ads and consumers. The biggest ad blockers charge the biggest advertising vendors to let their ads pass through their software. They're better described as ad filters than ad blockers. Read more... (http://mashable.com/2017/05/10/can-ad-blocking-save-the-ad-industry/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ad Blocking (http://mashable.com/category/ad-blocking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1494448630 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1494448630)
http://feeds.feedburner.com/~r/Mashable/~4/4P0qQ51iDeo