Alexa is absolutely crushing its smart assistant competition — but Apple is looming

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Alexa is absolutely crushing its smart assistant competition — but Apple is looming
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Alexa is absolutely crushing the smart assistant competition.

Amazon's line of AI voice-controlled Echo (http://mashable.com/category/amazon-echo/) speakers gobbled up a massive 70.7 percent of the marketshare in the first forecast (https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812) on digital assistant usage by business research firm eMarketer. Alexa-enabled devices lapped the next closest competitor, Google, by nearly 50 percent of the marketshare, as just 23.8 percent of users reported they'll use the Home (http://mashable.com/category/google-home/) speaker. "Others," which include offerings from Le**vo, LG, Harmon Kardon, and Mattel, hold just 5.6 percent of users.*

The forecast reports 35.6 million Americans said they'll use a voice-activated assistant device — defined as a "standalone device whose core functionality is a voice-enabled digital assistant" — at least once a month this year. This is eMarketer's first look at the burgeoning smart assistant market, but the firm claims the devices' usage has ramped up 128.9 percent from last year. Read more... (http://mashable.com/2017/05/08/alexa-leading-smart-assistant/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)

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