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05-02-2017, 03:44 AM
Twitter asks advertisers to help it live forever during first-ever NewFront
http://i.amz.mshcdn.com/8ax5kF8d8Rsc3bhEkhXKwf6RqRY=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F463572%2F3e2ed083-df7f-4c9d-b545-f33841276d9a.pnghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Twitter+asks+advertisers+to+help+it+live+fore ver+during+first-ever+NewFront&url=http%3A%2F%2Fmashable.com%2F2017%2F05%2F01%2Ft witter-newfronts%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F05 %2F01%2Ftwitter-newfronts%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Sit down. Be humble.*
Rapper Kendrick Lamar's latest hit "Humble" blasted in the background. A giant screen wrapping around a circular room showed an iPhone that displayed tweets. This was the beginning of Twitter's first-ever NewFront, a presentation dedicated to wooing advertisers.
The affair was anything but humble. Earlier in the day, reporters were told there would be 12 an**uncements for live video streaming deals. When COO/CFO Anthony **to took the stage he said 15. Later, it became 16.*
Twitter, apparently, is the best when it comes to live video.*
"We have content that’s relevant to everyone in the world and that’s relevant everyday," **to said in a room of more than 350 people. "We can personalize your experience so we can deliver exactly what you want, when you want it." Read more... (http://mashable.com/2017/05/01/twitter-newfronts/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Anthony **to (http://mashable.com/category/anthony-**to/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Leslie Berland (http://mashable.com/category/leslie-berland/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Jack Dorsey (http://mashable.com/category/jack-dorsey/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Online Media (http://mashable.com/category/online-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/KDmj_-Ulezc
http://i.amz.mshcdn.com/8ax5kF8d8Rsc3bhEkhXKwf6RqRY=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F463572%2F3e2ed083-df7f-4c9d-b545-f33841276d9a.pnghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Twitter+asks+advertisers+to+help+it+live+fore ver+during+first-ever+NewFront&url=http%3A%2F%2Fmashable.com%2F2017%2F05%2F01%2Ft witter-newfronts%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F05 %2F01%2Ftwitter-newfronts%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Sit down. Be humble.*
Rapper Kendrick Lamar's latest hit "Humble" blasted in the background. A giant screen wrapping around a circular room showed an iPhone that displayed tweets. This was the beginning of Twitter's first-ever NewFront, a presentation dedicated to wooing advertisers.
The affair was anything but humble. Earlier in the day, reporters were told there would be 12 an**uncements for live video streaming deals. When COO/CFO Anthony **to took the stage he said 15. Later, it became 16.*
Twitter, apparently, is the best when it comes to live video.*
"We have content that’s relevant to everyone in the world and that’s relevant everyday," **to said in a room of more than 350 people. "We can personalize your experience so we can deliver exactly what you want, when you want it." Read more... (http://mashable.com/2017/05/01/twitter-newfronts/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Anthony **to (http://mashable.com/category/anthony-**to/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Leslie Berland (http://mashable.com/category/leslie-berland/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Jack Dorsey (http://mashable.com/category/jack-dorsey/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Online Media (http://mashable.com/category/online-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/KDmj_-Ulezc