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05-01-2017, 09:58 AM
Facebook accused of targeting 'insecure' children and young people, report says
http://i.amz.mshcdn.com/Q-e5xNEhpFBASNuUAmd9V1Px4uw=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F462361%2F9a48f09a-65b9-4157-acaf-68e72a129213.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Facebook+accused+of+targeting+%27insecure%27+ children+and+young+people%2C+report+says&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F30%2Ff acebook-leaked-report-advertising-children%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F30%2Ffacebook-leaked-report-advertising-children%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Facebook has apologised for reportedly allowing advertisers to target emotionally vulnerable people as young as 14, as a 23-page leaked document obtained by The Australian (http://www.theaustralian.com.au/business/media/digital/facebook-targets-insecure-young-people-to-sell-ads/news-story/a89949ad016eee7d7a61c3c30c909fa6) revealed.*
According to the news outlet, the document prepared by two top Australian Facebook executives uses algorithms to collect data (via posts, pictures, and reactions) on the emotional state of 6.4 million "high schoolers," "tertiary students," and "young Australians and New Zealanders … in the workforce," indicating "moments when young people need a confidence boost."*
In other words, data says they feel "worthless" or "insecure" and are therefore well-positioned to receive an advertiser’s message.* Read more... (http://mashable.com/2017/04/30/facebook-leaked-report-advertising-children/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Algorithm (http://mashable.com/category/algorithm/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), New Zealand (http://mashable.com/category/new-zealand/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Children (http://mashable.com/category/children/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/RERgSTsKglE
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Facebook has apologised for reportedly allowing advertisers to target emotionally vulnerable people as young as 14, as a 23-page leaked document obtained by The Australian (http://www.theaustralian.com.au/business/media/digital/facebook-targets-insecure-young-people-to-sell-ads/news-story/a89949ad016eee7d7a61c3c30c909fa6) revealed.*
According to the news outlet, the document prepared by two top Australian Facebook executives uses algorithms to collect data (via posts, pictures, and reactions) on the emotional state of 6.4 million "high schoolers," "tertiary students," and "young Australians and New Zealanders … in the workforce," indicating "moments when young people need a confidence boost."*
In other words, data says they feel "worthless" or "insecure" and are therefore well-positioned to receive an advertiser’s message.* Read more... (http://mashable.com/2017/04/30/facebook-leaked-report-advertising-children/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Algorithm (http://mashable.com/category/algorithm/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), New Zealand (http://mashable.com/category/new-zealand/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Children (http://mashable.com/category/children/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/RERgSTsKglE