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04-28-2017, 05:47 AM
Heineken shows Pepsi the right way to make a politically charged ad
http://i.amz.mshcdn.com/0dWSXyOETwi8zKgmxFD97AOIjEM=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F44138%2Fd98ba23a-22bb-45c3-934a-90966028de3c.pnghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Heineken+shows+Pepsi+the+right+way+to+make+a+ politically+charged+ad&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F27%2Fh eineken-politically-charged-ad-pepsi%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F27%2Fheineken-politically-charged-ad-pepsi%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Can't we all just get along?
That's been the message of dozens of commercials since the United States elected Donald Trump and the United Kingdom opted for a Brexit, but **ne have really sold the message like Heineken's latest ad.
The spot, which was hailed as an antidote to Pepsi's disaster of a political message (http://mashable.com/2017/04/04/pepsi-commercial-cringeworthy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) earlier this month, features a social experiment involving three isolated pairs of ordinary UK citizens with opposing beliefs.
The participants are said to be unaware of the purpose of the test, and they have ** k**wledge of their political differences, which include views on feminism, transgender rights, and climate change. Read more... (http://mashable.com/2017/04/27/heineken-politically-charged-ad-pepsi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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Can't we all just get along?
That's been the message of dozens of commercials since the United States elected Donald Trump and the United Kingdom opted for a Brexit, but **ne have really sold the message like Heineken's latest ad.
The spot, which was hailed as an antidote to Pepsi's disaster of a political message (http://mashable.com/2017/04/04/pepsi-commercial-cringeworthy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) earlier this month, features a social experiment involving three isolated pairs of ordinary UK citizens with opposing beliefs.
The participants are said to be unaware of the purpose of the test, and they have ** k**wledge of their political differences, which include views on feminism, transgender rights, and climate change. Read more... (http://mashable.com/2017/04/27/heineken-politically-charged-ad-pepsi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Identity (http://mashable.com/category/identity/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Politics (http://mashable.com/category/politics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Pepsi (http://mashable.com/category/pepsi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Heineken (http://mashable.com/category/heineken/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1493344393 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1493344393)
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