3 Often Forgotten Opportunities for A/B Testing Ad Copy by @cleverzebo

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If you’re **t A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we k**w where to focus? This post explores several areas of ad copy A/B testing that sometimes fly under the radar in favor of more commonly […]Author information

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Igor Belogolovsky

Igor Belogolovsky is a digital marketer, armchair landing page philosopher, SEM tinkerer extraordinaire and cofounder of Clever Zebo: the San Francisco Bay Area?s online marketing strategy (http://cleverzebo.com) powerhouse.
Twitter (http://twitter.com/cleverzebo)Facebook (http://www.facebook.com/cleverzebo)LinkedIn (http://www.linkedin.com/in/igorbel)




The post 3 Often Forgotten Opportunities for A/B Testing Ad Copy by @cleverzebo (http://www.searchenginejournal.com/3-often-forgotten-opportunities-ab-testing-ad-copy/91875/) appeared first on Search Engine Journal (http://www.searchenginejournal.com).

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